Role Summary
- Lead and define the global brand strategy for OXLUMO and GIVLAARI, aligning global vision to local execution.
- Drive cross-functional, insight-driven strategies and tactics to maximize patient impact, stakeholder engagement, and commercial performance.
Key Responsibilities
- Global Brand Strategy: Develop global brand plans; connect global strategy to local execution via cross-country/functional workshops; use market research, competitive intelligence, and data analytics to inform plans and assess performance; evolve messaging and strategy based on new insights.
- Annual Planning & Stakeholder Engagement: Translate strategy into global tactical plans; own tactical planning for Rare Business with medical affairs, key functions, and countries; develop annual global budget and prioritize trade-offs; create global stakeholder engagement plan with Medical Affairs, Advocacy, countries, and legal/compliance (including leadership engagement plan); lead Global Conference planning with medical affairs, countries, and communications.
- Cross-Functional Leadership: Partner with Medical Affairs, Market Access, Digital, Data and Insights teams to implement global initiatives; integrate initiatives across functions; contribute to capability development and best-practice sharing; own Brand Board and Program initiatives.
Qualifications
- 10+ years of experience in global and U.S. pharmaceutical/biotech marketing.
- MBA in Marketing preferred.
- Strong strategic thinking and execution; experience leading cross-functional global teams.
- Deep understanding of rare disease markets (must have).
- Strong communication, stakeholder influence, and project management skills.
Location/Travel
- Cambridge, MA; ~40% local and international travel.
U.S. Pay Range
- $208,300.00 - $281,800.00 base salary range. Eligible for annual short-term incentive and annual long-term incentive award (e.g., bonus/equity).