Director, Global Marketing
Genmab
June 29, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Role
The Director of Solid Tumor Global Marketing will support global marketing for Genmab’s late-stage solid tumor portfolio (focus: HNSCC and CRC), building global marketing plans, brand strategy elements, and market entry strategy.
Responsibilities
- Implement core Global Commercialization Strategy aligned to compound development for successful launch and uptake globally.
- Coordinate with regional and development teams: global brand plan, global value/access dossier and pricing strategy, and LRP/forecast.
- Develop brand positioning, market segmentation, and targeting for launch and lifecycle management.
- Build and socialize deep disease-area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, future access).
- Create market development initiatives (unbranded disease education & MOA, stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Analyze business performance; identify key segments, drivers, priorities, and growth opportunities.
- Collaborate with regional markets on regionally led marketing initiatives and promotional strategy.
- Assist in managing marketing budget and resource allocation.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 10+ years pharmaceutical/biotech oncology marketing (solid tumors) required.
- Strong analytical and strategic skills; ability to translate scientific info into commercial strategies.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Strong leadership, communication, and team management.
- Comfortable in fast-paced environments; decision-making under uncertainty; cross-functional collaboration.
Requirements
- Exceptional market insight analysis into brand/commercial strategy.
- Matrix leadership/influencing without authority; essential communication.
- Create/execute market entry and brand strategy for new oncology products (focused on gynecological tumors).
- Build relationships with KOLs, patient advocacy groups, professional societies.
- Successful pre-launch and launch experience; deep solid-tumor landscape understanding.
- Travel: 25%.
Benefits (U.S. full-time within first year)
- 401(k) 100% match on first 6%.
- Two medical options (incl. HDHP with HSA), dental, vision.
- Voluntary plans: critical illness, accident, hospital indemnity.
- Paid vacation, sick leave, holidays; 12 weeks discretionary paid parental leave.
- Backup care, family support, financial wellness tools, emotional well-being support.
- Commuter benefits, tuition reimbursement, Lifestyle Spending Account.
Location/Work Model
Hybrid: 3 days/week on-site at Princeton, NJ.
Application instructions: Not specified in provided text.
The Director of Solid Tumor Global Marketing will support global marketing for Genmab’s late-stage solid tumor portfolio (focus: HNSCC and CRC), building global marketing plans, brand strategy elements, and market entry strategy.
Responsibilities
- Implement core Global Commercialization Strategy aligned to compound development for successful launch and uptake globally.
- Coordinate with regional and development teams: global brand plan, global value/access dossier and pricing strategy, and LRP/forecast.
- Develop brand positioning, market segmentation, and targeting for launch and lifecycle management.
- Build and socialize deep disease-area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, future access).
- Create market development initiatives (unbranded disease education & MOA, stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Analyze business performance; identify key segments, drivers, priorities, and growth opportunities.
- Collaborate with regional markets on regionally led marketing initiatives and promotional strategy.
- Assist in managing marketing budget and resource allocation.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 10+ years pharmaceutical/biotech oncology marketing (solid tumors) required.
- Strong analytical and strategic skills; ability to translate scientific info into commercial strategies.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Strong leadership, communication, and team management.
- Comfortable in fast-paced environments; decision-making under uncertainty; cross-functional collaboration.
Requirements
- Exceptional market insight analysis into brand/commercial strategy.
- Matrix leadership/influencing without authority; essential communication.
- Create/execute market entry and brand strategy for new oncology products (focused on gynecological tumors).
- Build relationships with KOLs, patient advocacy groups, professional societies.
- Successful pre-launch and launch experience; deep solid-tumor landscape understanding.
- Travel: 25%.
Benefits (U.S. full-time within first year)
- 401(k) 100% match on first 6%.
- Two medical options (incl. HDHP with HSA), dental, vision.
- Voluntary plans: critical illness, accident, hospital indemnity.
- Paid vacation, sick leave, holidays; 12 weeks discretionary paid parental leave.
- Backup care, family support, financial wellness tools, emotional well-being support.
- Commuter benefits, tuition reimbursement, Lifestyle Spending Account.
Location/Work Model
Hybrid: 3 days/week on-site at Princeton, NJ.
Application instructions: Not specified in provided text.