Director – Global Digital Strategy & Capabilities, International
BioMarin Pharmaceutical Inc.
15 days ago
Remote friendly (San Rafael, CA)
United States
IT
Director of Global Digital Strategy & Capabilities — Global Digital Strategy and Operations (International Business Unit)
Key Responsibilities
- Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives and evolving customer journeys.
- Provide strategic guidance on digital strategy, implementation, and measurement for International teams.
- Translate marketing strategy into omnichannel engagement plans across paid, owned, and earned channels (websites, SEO/SEM, CRM, email, social, digital field tools).
- Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks within yearly brand planning.
- Use digital insights to define omnichannel segmentation, targeting, channel selection, and campaign orchestration.
- Partner with Brand/Marketing, Sales, Analytics, and Digital Operations to integrate digital strategy into execution.
- Manage media spend, agency/partner relationships, and operating ways between BioMarin and partners.
- Embed standards and digital best practices for customer journey management.
- Establish global standards for digital strategy execution and measurement; evaluate vendors/platforms; enforce cross-functional digital governance.
- Define KPIs and metrics; support playbooks, measurement frameworks, dashboards, cross-channel attribution, and executive reporting.
- Develop/manage digital budgets and drive enablement roadmap for Marketing Mix Modeling (MMX).
Qualifications
- 7–10+ years in pharmaceutical/biotech/medical device multichannel/omnichannel marketing, strategy, and execution.
- Proven omnichannel scaling experience with measurable commercial impact.
- Cross-functional partnership experience to design and operationalize omnichannel strategies.
- Experience managing multiple agencies of record.
Preferred Skills/Experience
- CRM, marketing automation, and Marketing Mix Modeling (MMX).
- Familiarity with modern digital platforms/tools (CRM/CLM, CMS, marketing automation, digital measurement, cloud solutions).
Minimum Requirements
- Track record delivering omnichannel campaigns with data-driven experimentation and customer/patient centricity.
- Deep understanding of digital channels (SEO/SEM, social, email, content, paid media), UX, and performance measurement.
- Digital transformation/change management experience in matrixed organizations.
- Ability to travel ~10%.
Key Responsibilities
- Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives and evolving customer journeys.
- Provide strategic guidance on digital strategy, implementation, and measurement for International teams.
- Translate marketing strategy into omnichannel engagement plans across paid, owned, and earned channels (websites, SEO/SEM, CRM, email, social, digital field tools).
- Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks within yearly brand planning.
- Use digital insights to define omnichannel segmentation, targeting, channel selection, and campaign orchestration.
- Partner with Brand/Marketing, Sales, Analytics, and Digital Operations to integrate digital strategy into execution.
- Manage media spend, agency/partner relationships, and operating ways between BioMarin and partners.
- Embed standards and digital best practices for customer journey management.
- Establish global standards for digital strategy execution and measurement; evaluate vendors/platforms; enforce cross-functional digital governance.
- Define KPIs and metrics; support playbooks, measurement frameworks, dashboards, cross-channel attribution, and executive reporting.
- Develop/manage digital budgets and drive enablement roadmap for Marketing Mix Modeling (MMX).
Qualifications
- 7–10+ years in pharmaceutical/biotech/medical device multichannel/omnichannel marketing, strategy, and execution.
- Proven omnichannel scaling experience with measurable commercial impact.
- Cross-functional partnership experience to design and operationalize omnichannel strategies.
- Experience managing multiple agencies of record.
Preferred Skills/Experience
- CRM, marketing automation, and Marketing Mix Modeling (MMX).
- Familiarity with modern digital platforms/tools (CRM/CLM, CMS, marketing automation, digital measurement, cloud solutions).
Minimum Requirements
- Track record delivering omnichannel campaigns with data-driven experimentation and customer/patient centricity.
- Deep understanding of digital channels (SEO/SEM, social, email, content, paid media), UX, and performance measurement.
- Digital transformation/change management experience in matrixed organizations.
- Ability to travel ~10%.