GSK logo

Director, Global Content Design and Delivery, Vaccines

GSK
Remote friendly (Collegeville, PA)
United States
$187,275 - $312,125 USD yearly
Marketing

Role Summary

The Director, Global Content Design and Delivery, Vaccines, within the Global Scientific Communications organization, chairs Global Integrated Medical Communication Teams (GIMCT) for the Vaccines asset/disease area and leads the development of Integrated Medical Communication Plans (IMCP). This includes the creation of content, channel, and congress plans/tactics, and the timely execution of deliverables such as the Scientific Communication Platform (SCP), Scientific Narratives, content and channel plans, and associated congress tactics. This role will ensure the delivery of scientifically accurate, evidence-based, and compliant materials for healthcare professionals, patients, and internal teams. Location for this role includes USA (Pennsylvania - Upper Providence; Maryland - Rockville; Massachusetts - Waltham; North Carolina - Durham), Belgium (Wavre), and UK (London).

Responsibilities

  • Chair the Global Integrated Medical Communication Teams (GIMCT) for assigned assets/therapeutic areas to drive the development of Integrated Medical Communication Plans (IMCP), inclusive of content, channel, and congress plans/tactics.
  • Drive key asset deliverables including the Scientific Communication Platform (SCP), Scientific Narratives, Content and Channel plans, Congress Plans and all associated tactics.
  • Serve as a key partner to therapeutic area medical leaders, global publications, R&D, Global Medical Team (GMT), and priority markets and regions.
  • Collaborate with internal stakeholders on the development and execution of innovative tools for internal and external communication, including digital/social medical delivery.
  • Drive timely execution of all deliverables within the IMCPs for assigned assets, ensuring they are scientifically accurate, evidence-based, and comply with relevant regulations, industry guidelines, and ethical standards.
  • Accountable for aligning with key stakeholders and for the input of the IMCP framework and related engagement planning elements within the asset annual business planning process.
  • Lead annual scope of work development with procurement for IMCP deliverables with agencies of record, and provide continuous oversight and feedback to drive effective collaboration and partnership.
  • Ensure content development follows all relevant codes and system requirements (e.g. ABPI code of practice, GSK Code, and use of Content Lab), particularly with respect to the delivery of promotional versus non-promotional information.
  • Participate in initiatives on Gen AI platforms being leveraged for content creation and personalization/adaptation to ensure broader scalability and use.
  • Gather and share best practices across Global to ensure consistency, high standards, and excellence are maintained across the organization.
  • Stay updated on advancements in scientific communications to ensure content approaches evolve with the external landscape.

Qualifications

  • Required: 7 or more years of related experience in scientific communications, medical content design and delivery, within the pharmaceutical or healthcare industry.
  • Required: Experience in leading cross-functional teams and driving strategic end-to-end communication plans.
  • Required: Develop and execute innovative communication tools, including digital and social media strategies.
  • Required: Project management skills with the ability to manage multiple projects.
  • Required: Experience in developing and delivering medical training materials and presentations to HCPs and senior leadership.
  • Required: Experience in digital content creation and management tools with solid technical capabilities in Excel, PowerPoint, and Team sites.

Skills

  • Digital content creation and management tools, with solid capabilities in Excel, PowerPoint, and Team sites.
  • Strong project management and ability to manage multiple projects simultaneously.
  • Ability to develop and deliver medical training materials and presentations to healthcare professionals and senior leadership.
  • Experience in creating and executing digital and social media strategies for medical communications.
  • Ability to interpret, analyze, organize, and present complex data to diverse audiences.

Education

  • Advanced Life Sciences degree in science, medicine, or pharmacy (required).
  • Postgraduate degree (PhD or PharmD) (preferred).