Director, Global Business Product Owner (BPO) – CXM Transformation, Marketing Experience

Role Summary

Director, Global Business Product Owner (BPO) – CXM Transformation, Marketing Experience is the strategic leader responsible for defining, prioritizing, and managing the business requirements and features of the CRM platform for the marketing experience within a large-scale transformation initiative. Acting as the voice of the business, this role ensures the CRM solution aligns with global business objectives, drives customer engagement, and delivers measurable value. The position can be based in New Brunswick, NJ, at any MedTech location, or remote work options may be considered on a case-by-case basis. Travel is expected (approximately 25%).

Responsibilities

• Strategic Product Ownership: Develop and maintain the global product vision, roadmap, and backlog for CRM capabilities, ensuring alignment with business goals and delivery of measurable value. Translate strategic business needs into detailed requirements, user stories, and acceptance criteria. Prioritize features based on business value, technical feasibility, and stakeholder input.
• Stakeholder Engagement & Leadership: Act as the primary liaison between Global Business Units, Regional Leadership, IT, and the Program team. Lead collaboration with cross-functional teams including Sales, Marketing, Customer Service, Service & Repair, Professional Relations & Operations. Manage expectations, communicate progress, and gather feedback from executive sponsors and key stakeholders. Act as an empowered decision-maker regarding prioritization, removing roadblocks and driving timely decisions.
• Business Process & Requirements Management: Gather, analyze, and document business requirements, ensuring clarity and completeness. Drive process optimization to support efficient and scalable CRM operations. Lead workshops and sessions to elicit detailed requirements and validate solutions.
• Agile Product Delivery: Collaborate within an Agile team framework to deliver capabilities in alignment with SME feedback. Review and accept deliverables, ensuring they meet acceptance criteria and quality standards. Continuously refine the product backlog based on evolving business needs and feedback.
• Change Management & Adoption: Support change management initiatives to maximize user adoption and value realization. Develop training, communication, and support strategies for end-users. Collaborate with leaders to ensure successful market launches and continuous improvement across the product lifecycle.
• Performance & Value Realization: Define KPIs and success metrics for CRM initiatives. Monitor product performance and drive continuous improvement. Ensure CRM capabilities deliver tangible business benefits and ROI.

Qualifications

• Bachelor’s degree in Business, Information Technology, or related field; Master’s preferred.
• 10+ years of experience in Commercial Operations, CRM product management, Marketing, Business Analytics, Service & Repair or related roles.
• Proven track record of leading complex global initiatives and managing complex product portfolios.
• Experience in executing global transformations is highly desired.
• Strong understanding of CRM platforms (e.g., Salesforce, Microsoft Dynamics, SAP CRM) and digital channels.
• Expertise in agile methodologies, product lifecycle management, and stakeholder management, including strong proficiency with financial management and project management practices, tools, and methodologies.
• Excellent analytical skills with the ability to be detail-oriented while also communicating top-down at the senior executive level.
• Experience as a Portfolio Manager on a cross-functional agile team preferred.
• Foundational skills in Data Engineering, Cybersecurity, Intelligent Automation and Emerging Technology is desirable.
• Exceptional communication, leadership, and stakeholder engagement skills.

Skills

• Strategic Thinking & Visionary Leadership
• Customer-Centric Mindset
• Agile & Scrum Methodologies (agile delivery with a fall-fast mindset & measurable outcomes)
• Product Management discipline
• Cross-Functional Collaboration
• Leader, collaborator, team player, and individual contributor
• Data-Driven Decision Making
• Problem solver
• Trusted partner
• Change Management & Influence

Education

• Bachelor’s degree in Business, Information Technology, or related field; Master’s preferred.

Additional Requirements

• Approximately 25% travel expected.