Director, FTP Field Marketing

Responsibilities
- Establish and lead a centralized immunology Thought Leader Liaison (TLL) / Field KOL Engagement function across franchises and regions.
- Set the immunology-wide KOL engagement strategy with Franchise Marketing, Medical Affairs, and Sales Leadership (segmentation, prioritization, tiers for national/regional KOLs).
- Lead, coach, and develop a team of field-based TLLs responsible for KOL relationships/insights, peer-to-peer programs, advisory boards, and congress engagements.
- Ensure TLLs develop and execute structured KOL engagement plans (e.g., top 20 KOL plans per region), including identification, profiling, cultivation, and long-term relationship maintenance.
- Oversee design and execution of peer-to-peer programs and contracted activities (symposia, product theaters, training programs), including KOL/speaker selection and compliant execution.
- Lead advisory board planning/execution (cross-functional planning, KOL recruitment, content alignment, insight capture and dissemination).
- Align TLL activities with national/regional congress strategies, including on-site support and follow-up.
- Develop standardized processes, tools, and platforms for TLL field logistics (event tracking, KOL databases, insight capture, reporting).
- Partner with Compliance, Legal, Regulatory, and Ethics & Compliance to ensure adherence to policies/SOPs and regulations.
- Feed TLL insights into brand strategy, messaging refinement, and tactical planning.
- Define and track KPIs for KOL engagement, peer-to-peer programs, advisory boards, and congress activities; review performance and recommend optimization.
- Lead internal communication/change management for TLL and KOL engagement.
- Foster a high-performing, patient-centric culture within the TLL and field marketing team.

Qualifications
Minimum Requirements
- Bachelor’s degree required.
- 10+ years in pharmaceutical/biotech, including significant KOL/Thought Leader management, field medical/marketing, or professional engagement experience.
- Proven track record leading/scaling field-based KOL engagement/TLL function with strategy development and brand/medical integration.
- Demonstrated ability to partner with Sales, Marketing, Medical Affairs, and Compliance to execute compliant KOL programs.
- Strong people leadership experience in a matrix environment.
- Excellent communication/presentation skills to influence senior leaders.
- Strong organizational and project management skills; ability to manage multiple complex initiatives.

Preferred Qualifications
- Advanced degree (MBA, MS, PharmD, or related).
- Hands-on experience as a Thought Leader Liaison, MSL, or similar field engagement role.
- Experience with KOL engagement platforms, CRM/engagement tracking tools, or speaker bureau operations.
- Experience leading cross-franchise/Bu-wide initiatives to harmonize KOL strategies/processes.
- Deep understanding of U.S. specialty/rare disease markets (preference: neuromuscular, immunology, or plasma-derived therapies).
- Success driving culture-building and change management initiatives.

Application instructions
- By clicking the “Apply” button, you will commence the Takeda employment application process.