Director, FILSPARI Digital Marketing

Role: Lead digital marketing strategy and omnichannel activation for FILSPARI (sparsentan), targeting HCP and patient audiences for rare kidney diseases (IgA nephropathy and FSGS). Responsibilities: develop integrated omnichannel plans, manage media and CRM strategies, oversee digital asset requirements, ensure compliance, and optimize performance using measurement frameworks. Lead agency relationships, allocate budgets, and partner with cross-functional teams including Brand Marketing, Digital Strategy, Medical, and Legal. Qualifications: Bachelor's degree in Life Sciences, Business, or Marketing; 10+ years in biotech/pharma marketing with proven leadership in digital and omnichannel campaigns. Experience in regulated environments, with deep expertise in paid media, CRM, websites, SEO/SEM, social media, analytics, and campaign optimization. Preferred: experience in nephrology, rare diseases, or product launches. High-Value: rare disease focus, biologics, prescription digital marketing, omnichannel strategy, regulated marketing compliance, remote with up to 30% travel.