Director, Field Medical Marketing

Responsibilities:
- Support brand strategy across Medical Marketing, HCP, and Patient Marketing; provide strategic leadership, direction, and oversight to the West Area Field Medical Marketing team.
- Act as HQ-to-field conduit to ensure connectivity and alignment across customer-facing functions.
- Lead the team orchestrating commercial engagements with HCPs and Patient brand ambassadors.
- Lead development and execution of comprehensive medical marketing strategies to advance scientific exchange and brand advocacy.
- Own brand planning and strategic development for HCP/Patient/Field Medical Marketing initiatives; accountable for Field Medical Marketing brand plan.
- Transform field insights and real-world feedback into data-driven program enhancements; optimize campaign effectiveness and strategic investments.
- Ensure end-to-end advisory board operational excellence and alignment.
- Ensure peer-to-peer/patient ambassador program strategy aligns to brand strategy; build processes/SOPs/programs/tactics.
- Synthesize field-based market research to inform/validate brand strategy and provide recommendations to commercial leadership.
- Lead marketing campaigns and programs (concept to execution), including agency partner relationships, deliverables, and promotional review support.
- Serve as marketing liaison to aligned sales leadership; educate on new and existing brand programs.
- Develop and guide thought leader (KOL) engagement strategy: identify/develop KOLs, gather insights, and align with brand goals.
- Build business engagement plans to drive brand differentiation; identify key opinion leaders for commercialization strategy.
- Engage national/global thought leaders at national/international congresses; secure KOL participation.
- Oversee patient ambassador and influencer programs (execution, operations, agency partnerships, contracting, needs assessment, content creation, events).
- Build relationships with patients and caregivers; partner with patient advocacy groups.
- Lead speaker bureau operations (nomination, selection, contracting, annual training, utilization, coaching).
- Lead content creation for peer-to-peer programs, product theaters, patient/caregiver programs, training, and promotional materials.
- Lead field alignment with regional Sales/Medical/Market Access teams to ensure consistent implementation of brand strategy.
- Ensure compliance by working with Legal and Compliance to adhere to applicable guidelines.
- Provide strategic leadership to direct reports and oversee agency operations to ensure quality/compliance; coach and develop team members.

Qualifications / Requirements:
- BS/BA in marketing, business, health policy, scientific, or related field plus 12+ years of relevant pharmaceutical/biotech marketing and sales experience (strongly preferred); or Master’s degree plus 10+ years (preferred).
- Extensive previous managerial experience.
- Strong communicator/diplomat with ability to combine scientific knowledge and communication (strong clinical acumen).
- Strong understanding of legal and regulatory environment for pharmaceutical promotions and compliance.
- Track record building cross-functional relationships (medical, legal, regulatory, advocacy, compliance, marketing, corporate communications).
- Demonstrated strategic thinking, problem solving, initiative, and creativity applied to product positioning/messaging.
- Ability to maintain focus in an ever-changing environment and prioritize effectively.
- Enthusiasm, confidence, and ability to manage multiple tasks simultaneously.
- Neuropsychiatry therapeutic area experience preferred.
- Minimum 5 years in leadership roles managing field-based sales/marketing teams.
- Thought leadership through technical/business expertise; solve complex problems and execute cross-functional initiatives.

Benefits:
- Annual bonus (target 35% of earned base salary); eligibility for equity-based long-term incentive.
- Retirement savings plan (with company match).
- Paid vacation, holiday, and personal days.
- Paid caregiver/parental and medical leave.
- Health benefits: medical, prescription drug, dental, and vision.

Application instructions:
- Apply even if your experience/qualifications don’t exactly match the job description requirements.