Director, Field Marketing Neurology Referrers

Role: Director of Field Marketing for Oncology at GE HealthCare, responsible for leading U.S. regional marketing strategies to promote pharmaceutical diagnostics (PDx) in oncology. Objectives include demand generation, clinical education, and aligning local market activities with national strategies. Responsibilities encompass managing a team of Regional Field Marketing Managers, executing demand generation initiatives, collaborating with sales to develop compliant go-to-market plans, and designing KPIs for marketing performance. The role involves cross-functional coordination with Marketing, Regulatory, Legal, Compliance, Medical Affairs, and Event teams to ensure strategic and compliant activities. Qualifications: Bachelor's degree in Science, Social Sciences, Marketing, or Business; 10+ years pharma marketing experience, with expertise in diagnostics, MedTech, or clinical programs; strong leadership, strategic thinking, and communication skills; proven success in complex project management within matrixed organizations. High-value specifics: Extensive experience in pharmaceutical diagnostics, MedTech, or clinical program launches; deep understanding of healthcare B2B2C models, particularly radiology or diagnostic categories; willingness to travel up to 50%; senior-level leadership with a focus on team scaling and change management. Work setup: U.S.-based, hybrid; travel required.