Director, Field Force Effectiveness, Neuroscience

Role Summary

Director, Field Force Effectiveness for Acadia’s Neuro-Psych Franchise. Lead strategy, design, and execution of initiatives that drive the performance and impact of field-based teams. Partner with Commercial, Marketing, Patient Services, and Sales leadership to ensure optimal deployment, targeting, and motivation to deliver patient outcomes.

Responsibilities

• Lead and administer field deployment, sizing, and territory alignment for the Neuro-Psych franchise in collaboration with sales, marketing, patient services, and account management leadership.
• Lead and administer field targeting and POA call planning/optimization to ensure field teams contact the right customers with appropriate frequency and messaging.
• Leverage predictive modeling to increase and optimize field force effectiveness, customer experiences, and other business outcomes.
• Inform commercialization plans for new assets and existing brands regarding sales force sizing, call plans, target customers, and market opportunities.
• Design and administer field incentive compensation, contests, and awards; oversee governance, inquiries, and approval processes; ensure accurate payout calculations and timely communications.
• Collaborate with COBO and IT on data governance to ensure consistent metric definitions and reliable data needed for IC.
• Lead US Neuro-Psych field-based performance analysis and reporting at sub-national and customer levels with CIP, sales, patient services, and national accounts leadership.
• Monitor and assess field and territory execution against targets; provide insights and recommendations to improve field force effectiveness and patient care.
• Work with field and patient service management to analyze performance and evaluate POA and field initiatives; align reporting platforms and metrics/KPIs with sales objectives.
• Provide input and support for POA and Brand planning processes; ensure field-related outputs are implemented on time.
• Collaborate with CIP and IT to ensure systems and data infrastructure (data warehouse) and governance support field force objectives (including Veeva CRM, syndicated data, and reporting).
• Partner with Sales Training to improve field management and personnel skills for better territory management, business acumen, and performance.

Qualifications

• Required: Bachelor’s degree in marketing, health care, business administration or related field; MBA a plus.
• Required: 10+ years in biopharmaceutical industry with proficiency in field incentive compensation, field force deployment, targeting, and field force performance analytics.
• Required: At least 3 years in commercial analytics, incentive compensation, and/or field operations roles supporting field teams.
• Required: At least 2 years of people management experience.
• Must possess: Proven leadership with ability to set vision and drive field force effectiveness; expertise in incentive compensation design; ability to coach and develop teams; strong cross-functional collaboration; data-driven problem solving; experience with Veeva CRM and PowerBI or similar tools; advanced MS Excel/PowerPoint skills; travel ~20%.

Skills

• Leadership and stakeholder influence across Commercial, Marketing, Patient Services, and Sales
• Data-driven strategy development and analytical storytelling
• Incentive compensation design and administration
• Field deployment, territory alignment, and call planning
• Experience with commercial data warehouses, Veeva CRM, and analytics tools
• Strong communication and cross-functional collaboration

Education

• Bachelor’s degree in marketing, health care, business administration or related field; MBA preferred

Additional Requirements

• Travel approximately 20%