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Director, Enterprise & Functional Market Research
Company Name
Novartis
Job Description
The Director, Enterprise & Functional Market Research supports Novartis's Insights and Decision Science (IDS) team by leveraging data and analytics to generate actionable insights for improved decision-making. This role focuses on understanding the perceptions and behaviors of Healthcare Professionals (HCPs), patients, and payers for enterprise and functional initiatives.
Key Responsibilities
- Conducting market research
- Assessing customer sentiment and awareness
- Providing data for forecasting and market access strategies
- Coordinating with vendors
- Collaborating across various internal teams
- Implementing advanced, AI-based market research practices