Director, ECP Marketing
Apellis Pharmaceuticals
June 27, 2026
Remote friendly (Waltham, MA)
United States
Marketing
Roles And Responsibilities
- Lead end-to-end marketing execution for the ECP vertical, balancing strategic rigor with speed.
- Set strategic direction for creative development; ensure clarity, relevance, and consistency.
- Oversee major campaigns, sales enablement initiatives, and conference strategy.
- Partner with the Agency of Record to deliver impactful, insight-led work.
- Advocate for the ECP vertical and steward the broader brand ecosystem; align messaging and insights with Consumer and Peer-to-Peer Marketing.
- Communicate priorities, messaging shifts, performance learnings, and timelines to partners.
- Build cross-functional relationships across Sales, Medical, Regulatory, Legal, Analytics, and Commercial Operations.
- Own and evolve ECP brand strategy and segmentation; define/prioritize ECP customer segments.
- Translate business objectives and insights into actionable strategies across channels.
- Own and manage the ECP marketing budget (Agency of Record spend, events, staffing, program execution); plan, track, and optimize for ROI.
- Partner with Medical, Regulatory, and Legal; participate in PRC (Promotional Review Committee) meetings.
- Guide the team through PRC feedback and compliance considerations while maintaining differentiated messaging.
- Lead, mentor, and develop a team; foster growth, collaboration, accountability, and psychological safety.
Qualifications & Experience
- 10+ years progressive marketing experience; Director-level leadership or equivalent.
- Strong brand strategy, segmentation, and customer-centric marketing experience.
- Experience marketing to professional audiences (healthcare/B2B preferred).
- Proven ability to manage complex budgets and make disciplined investment decisions.
- Experience leading cross-functional initiatives; influencing senior stakeholders.
- Experience leading agency partners and overseeing creative development.
- Exceptional strategic thinking, communication, and relationship-building.
Skills (Critical Capabilities)
- Segmentation mastery; enterprise-minded leadership; financial stewardship; people-first leadership; decisive execution.
Travel Requirements
- 10% travel.
- Lead end-to-end marketing execution for the ECP vertical, balancing strategic rigor with speed.
- Set strategic direction for creative development; ensure clarity, relevance, and consistency.
- Oversee major campaigns, sales enablement initiatives, and conference strategy.
- Partner with the Agency of Record to deliver impactful, insight-led work.
- Advocate for the ECP vertical and steward the broader brand ecosystem; align messaging and insights with Consumer and Peer-to-Peer Marketing.
- Communicate priorities, messaging shifts, performance learnings, and timelines to partners.
- Build cross-functional relationships across Sales, Medical, Regulatory, Legal, Analytics, and Commercial Operations.
- Own and evolve ECP brand strategy and segmentation; define/prioritize ECP customer segments.
- Translate business objectives and insights into actionable strategies across channels.
- Own and manage the ECP marketing budget (Agency of Record spend, events, staffing, program execution); plan, track, and optimize for ROI.
- Partner with Medical, Regulatory, and Legal; participate in PRC (Promotional Review Committee) meetings.
- Guide the team through PRC feedback and compliance considerations while maintaining differentiated messaging.
- Lead, mentor, and develop a team; foster growth, collaboration, accountability, and psychological safety.
Qualifications & Experience
- 10+ years progressive marketing experience; Director-level leadership or equivalent.
- Strong brand strategy, segmentation, and customer-centric marketing experience.
- Experience marketing to professional audiences (healthcare/B2B preferred).
- Proven ability to manage complex budgets and make disciplined investment decisions.
- Experience leading cross-functional initiatives; influencing senior stakeholders.
- Experience leading agency partners and overseeing creative development.
- Exceptional strategic thinking, communication, and relationship-building.
Skills (Critical Capabilities)
- Segmentation mastery; enterprise-minded leadership; financial stewardship; people-first leadership; decisive execution.
Travel Requirements
- 10% travel.