Director, Direct-to-Customer Innovation & Digital Health

Role: Director of Direct-To-Customer Innovation & Digital Health leading strategy for patient-centric digital experiences in oncology, specifically CLL. Responsibilities: define and execute a seamless, compliant digital platform connecting patients, caregivers, and healthcare providers; develop scientific messaging; collaborate with cross-functional teams including engineering, design, analytics, and marketing; establish KPIs to measure engagement, satisfaction, and accessibility; manage social media presence and partnerships with patient advocacy groups; ensure privacy and regulatory compliance (HIPAA, GDPR, WCAG); drive agile product development and prioritize customer-first culture. Requirements: medical affairs background with degrees in medicine, pharmacy, nursing, or pharmacology; experience translating complex science into accessible messaging; strong technical fluency with Salesforce, analytics, CMS, web architecture; proven success leveraging data and behavioral insights; excellent stakeholder management and communication skills; understanding of healthcare regulatory and privacy standards. Preferred: Master’s degree or MBA; experience in consumer health or wellness platforms; expertise in AI personalization, large-scale engagement, digital therapeutics, oncology or chronic disease experience. Location: remote with 20% travel. No supervisory responsibilities noted.