Director, Direct-to-Consumer US Marketing
Ascendis Pharma
8 hours ago
Remote friendly (Princeton, NJ)
United States
Marketing
Director of Direct-to-Consumer (DTC) Marketing responsibilities:
- Develop and execute the consumer marketing strategy for YORVIPATH to drive disease and brand awareness.
- Own patient activation activities by translating patient insights, behavioral data, and clinical context into strategies, campaigns, and experiences that motivate patients to seek diagnosis and treatment.
- Partner with brand team, HCP Marketing, Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure cohesive, compliant, high-impact go-to-market execution.
- Identify opportunities to expand the diagnosed and treated patient population through disease awareness and education.
- Translate complex disease concepts and clinical data into clear, motivating patient narratives.
- Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
- Lead integrated DTC omnichannel campaigns across TV, streaming, digital, social, search, paid media, CRM, and patient engagement platforms.
- Oversee unbranded disease awareness and branded campaigns to drive patient pull-through.
- Partner with media and creative agencies to develop high-impact campaigns for patients and caregivers.
- Support major campaign launches and optimizations through cross-functional coordination.
- Lead media planning/buying and performance analytics (GRPs, reach/frequency, linear vs. CTV, programmatic TV, lift studies, brand tracking).
- Maintain digital fluency across TV integration, digital retargeting, search lift, and full-funnel measurement.
- Coordinate with HCP Marketing, Sales, Market Access, Medical Affairs, and Patient Services to align across the patient ecosystem.
- Work with Regulatory/Legal/Compliance to develop compliant patient-facing materials.
- Lead and manage agency partners; ensure on-time, high-quality execution; foster accountability and continuous improvement.
Qualifications:
Required
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of pharmaceutical/biotech marketing experience, with significant DTC or patient marketing leadership.
- Proven experience leading integrated DTC campaigns in a regulated environment.
- Strong understanding of patient behavior, media strategy, and omnichannel engagement.
- Experience translating complex disease education into compelling patient campaigns.
- Demonstrated ability to lead cross-functional teams and influence without authority.
Preferred
- Experience leading/scaling DTC investment for a growth-stage brand, including TV launch experience.
- Specialty or rare disease experience.
- Experience managing significant media budgets and performance marketing initiatives.
- Up to 25% travel may be required.
Compensation:
- Annual base salary: $225,000 - $245,000 (plus possible company car/car allowance and commission/bonus eligibility based on performance).
- Develop and execute the consumer marketing strategy for YORVIPATH to drive disease and brand awareness.
- Own patient activation activities by translating patient insights, behavioral data, and clinical context into strategies, campaigns, and experiences that motivate patients to seek diagnosis and treatment.
- Partner with brand team, HCP Marketing, Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure cohesive, compliant, high-impact go-to-market execution.
- Identify opportunities to expand the diagnosed and treated patient population through disease awareness and education.
- Translate complex disease concepts and clinical data into clear, motivating patient narratives.
- Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
- Lead integrated DTC omnichannel campaigns across TV, streaming, digital, social, search, paid media, CRM, and patient engagement platforms.
- Oversee unbranded disease awareness and branded campaigns to drive patient pull-through.
- Partner with media and creative agencies to develop high-impact campaigns for patients and caregivers.
- Support major campaign launches and optimizations through cross-functional coordination.
- Lead media planning/buying and performance analytics (GRPs, reach/frequency, linear vs. CTV, programmatic TV, lift studies, brand tracking).
- Maintain digital fluency across TV integration, digital retargeting, search lift, and full-funnel measurement.
- Coordinate with HCP Marketing, Sales, Market Access, Medical Affairs, and Patient Services to align across the patient ecosystem.
- Work with Regulatory/Legal/Compliance to develop compliant patient-facing materials.
- Lead and manage agency partners; ensure on-time, high-quality execution; foster accountability and continuous improvement.
Qualifications:
Required
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of pharmaceutical/biotech marketing experience, with significant DTC or patient marketing leadership.
- Proven experience leading integrated DTC campaigns in a regulated environment.
- Strong understanding of patient behavior, media strategy, and omnichannel engagement.
- Experience translating complex disease education into compelling patient campaigns.
- Demonstrated ability to lead cross-functional teams and influence without authority.
Preferred
- Experience leading/scaling DTC investment for a growth-stage brand, including TV launch experience.
- Specialty or rare disease experience.
- Experience managing significant media budgets and performance marketing initiatives.
- Up to 25% travel may be required.
Compensation:
- Annual base salary: $225,000 - $245,000 (plus possible company car/car allowance and commission/bonus eligibility based on performance).