Director, Digital Platforms & Patient Services Operations

Role: Senior leader responsible for technology platforms and operations supporting omnichannel marketing and patient support functions within a biopharma context. Objectives include ensuring operational excellence, compliance, and platform reliability across MarTech (Salesforce Marketing Cloud, Google Analytics, Brand CMS) and Patient Services CRM (Salesforce Life Sciences Cloud). Responsibilities encompass managing platform configuration, data flows, governance, vendor delivery, and enabling new engagement capabilities; maintaining data privacy and HIPAA compliance; overseeing analytics, reporting, and system audits; and supporting patient case management workflows. The role partners closely with Patient Services teams, Omnichannel Lead, and external vendors to ensure platform performance, data integrity, and regulatory adherence. Requirements include proven senior leadership experience in managing marketing automation, CRM, and digital analytics platforms within regulated industries; expertise in healthcare or patient support systems; strong knowledge of data privacy and compliance; and relevant certifications (e.g., Salesforce, Google Analytics). Preferred qualifications cover industry-specific experience, broader platform ecosystem understanding, and agile methodologies. The role demands a bachelor's degree in a related field, fluency in English, and may include vendor or platform certifications. The position is based in a hybrid setup with a salary range of $177,000-$260,000, with eligibility for incentives and comprehensive benefits. High-value specifics involve healthcare data security, patient engagement technology, and regulatory compliance in a biopharma environment.