Director, Digital Performance & Media Strategy

Role: Lead digital performance analytics and media strategy for Incyte's Hematology/Oncology and Inflammation & Autoimmunity units, driving data-driven customer engagement and marketing optimization. Responsibilities: develop and execute enterprise-wide measurement frameworks, KPIs, and advanced analytics (including attribution, MMM, customer journey, and predictive modeling); craft omnichannel media strategies aligned with therapeutic and commercial objectives; oversee campaign performance optimization and insights generation; build and mentor a high-performing analytics team; collaborate cross-functionally with marketing, BI, medical, IT, agency partners, and stakeholders to ensure data quality, transparency, and strategic impact. Qualifications: Bachelor's in marketing, analytics, or related field; 10+ years in digital marketing, performance analytics, or media optimization, preferably within pharma/healthcare; expertise in digital measurement methodologies, platforms like Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Datorama; strong understanding of HCP and DTC digital engagement channels; proven leadership and stakeholder management skills. HighValue: biologics and small molecules in oncology and autoimmunity, digital marketing for pharma audiences, omnichannel measurement, advanced analytics, first-party data, AI tools, cross-functional collaboration. WorkSetup: roles likely hybrid or remote, with no travel specified.