Director, Digital Marketing- US Kidney

Role Summary

Director, Digital Marketing- US Kidney. Lead development and execution of omnichannel strategies to support launch and growth of Vertex’s kidney portfolio, shaping the digital customer experience for HCP and patient audiences through data-driven insights.

Responsibilities

• Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization.
• Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
• Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
• Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning.
• Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints.
• Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.
• Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation.

Qualifications

• 10+ years of experience in pharmaceutical marketing, with at least 5 years in digital strategy.
• Proven success in leading digital campaigns for product launches or major brand initiatives.
• Deep understanding of HCP and patient engagement in the US healthcare landscape.
• Strong leadership, communication, and project management skills.
• Ability to navigate matrixed environments and influence cross-functional stakeholders.
• Familiarity with CRM platforms, marketing automation, and digital analytics tools.
• Experience managing agencies and external partners.
• Strategic mindset with hands-on execution capability.
• Experience in nephrology or specialty care preferred.