Director, Digital Marketing- US Kidney

Role Summary

The Director of US Kidney Digital Marketing will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. This role will shape the digital customer experience across HCP and patient audiences, leveraging data-driven insights to optimize engagement and impact.

Responsibilities

• Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization.
• Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
• Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
• Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning.
• Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints.
• Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.
• Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation.

Qualifications

• 10+ years of experience in pharmaceutical marketing, with at least 5 years in digital strategy.
• Proven success in leading digital campaigns for product launches or major brand initiatives.
• Deep understanding of HCP and patient engagement in the US healthcare landscape.
• Strong leadership, communication, and project management skills.
• Ability to navigate matrixed environments and influence cross-functional stakeholders.
• Familiarity with CRM platforms, marketing automation, and digital analytics tools.
• Experience managing agencies and external partners.
• Strategic mindset with hands-on execution capability.
• Experience in nephrology or specialty care preferred.