Director, Digital Marketing, Rare Disease

Role Summary

The Director, Digital Marketing, Rare Disease will shape and execute innovative digital marketing strategies across Acadia’s rare disease portfolio, including DAYBUE. This strategic leader will drive omnichannel campaigns that engage patients, caregivers, and healthcare professionals, overseeing the full digital ecosystem to deliver cohesive, data-driven storytelling that meets business goals and regulatory standards.

Responsibilities

• Partner with marketing functions to translate strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
• Drive alignment for digital marketing programs and deliver high impact programs across channels for Caregivers and HCPs
• Support and develop omnichannel strategies across social, web, mobile, online advertising, search (SEO), apps, loyalty, and offline touchpoints
• Evaluate, implement and manage core digital marketing tools including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement
• Collaborate with Corporate Communications on digital and PR activities
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization
• Manage social listening tools to monitor brand sentiment and trends
• Craft digital measurement plans to analyze program performance and identify insights for optimization
• Build subject matter knowledge regarding digital channels, capabilities, and vendors, establishing best practices and standards
• Partner with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel activities
• Serve as a bridge between commercial and IT partners
• Maintain a deep understanding of US marketing and regulatory challenges, opportunities and best practices
• Manage agency partner relationships and coordinate with brand/functional AORs
• Be driven, accountable, self-starter, able to work under pressure and tight deadlines; multi-task and prioritize projects
• Other responsibilities as assigned

Qualifications

• 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in pharmaceutical/biotech
• Experience in biotechnology or pharmaceutical industry with understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including MLR approval and data governance (CCPA, CPRA, GDPR)
• Ability to communicate technical concepts to cross-functional teams
• Extensive knowledge of the digital marketing landscape, tools, and ROI measurement techniques
• Experience in patient, consumer and physician engagement strategies
• Expertise with marketing automation systems (e.g., Marketo, Active Campaign, Marketing Cloud)
• Track record of developing and executing digital and social strategies
• Technical understanding of Google Analytics, HTML and CSS
• Strong analytical skills and ability to translate data into actionable strategy
• Strong communication skills and ability to collaborate with diverse audiences
• Passion for using marketing to drive business results
• Comfort with ambiguity and fast-paced environment
• Ability to travel up to 30%

Education

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. MBA or MS is a plus

Skills

• Digital marketing strategy and omnichannel activation
• Marketing technology and tools (CMS, marketing automation, analytics)
• Agency and vendor management
• Regulatory compliance in healthcare marketing
• Data analysis and measurement planning
• Cross-functional collaboration

Additional Requirements

• Travel up to 30% of time