Director, Digital Marketing

Role Summary

Director, Digital Marketing leads the U.S. digital marketing strategy for multiple Viatris brands, directing both ongoing activities and mission-critical strategic initiatives. The role develops roadmaps to increase customer engagement, defines core segments, and drives end-to-end digital experiences across channels while owning the digital marketing tech ecosystem. It collaborates with regulatory, legal, and medical review teams to ensure promotional and data privacy standards are met, and leads CRM, SEO/SEM, and social programs with a focus on measurement and optimization.

Responsibilities

• Contribute to the overarching NA Digital Marketing strategy.
• Manages the execution of digital strategy for multiple brands/business units within the United States, including both ongoing daily activities and mission critical strategic initiatives.
• Develop a roadmap to increase customer engagement and experiences with assigned brands:
  • Establish systematic marketing approaches based on understanding of customer segments, defining and prioritizing core segments and identifying new digital marketing touch points.
  • Take the lead on bringing to light new insights and innovative approaches to improve the customers experience with our brands using digital & Non-Personal Promotion (NPP) that includes digital channels.
• Tech Stack & Innovation — Identify digital trends and technologies.
• Own the digital marketing tech ecosystem (e.g., Veeva CRM, Salesforce, Google Analytics, CDPs).
• Identify digital trends and new digital tools to enhance targeting, engagement, and measurement.
• Lead omnichannel pilots and scale high-performing initiatives.
• Monitor the success metrics and leverage learning for optimization of digital marketing programs across the entire digital ecosystem.
• Lead and manage digital marketing activity for assigned brands including, but not limited to, CRM, SEO, SEM, and social media programs.
• Compliance & Governance.
• Collaborate closely with regulatory, legal, and medical review teams to ensure all digital activity meets promotional and data privacy standards (HIPAA, GDPR, etc.).
• Champion proper consent management and opt-in protocols across channels.
• Build strong working relationships with various disciplines that comprise and support digital marketing. Partner with cross-functional stakeholders to develop and realize initiatives.

Qualifications

• Bachelor's degree required; MBA preferred; 5-7 years of relevant experience in related industry (pharmaceutical or consumer products) or equivalent combination of education and experience.
• Experience leading and establishing new digital, social and omnichannel marketing programs.
• Knowledge of terms and concepts used in digital marketing, media planning and performance monitoring. Familiar with web analytics (Google Analytics).
• Experience with pharmaceutical marketing and medical-legal reviews desired.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives.
• Innovative and entrepreneurial mindset with eagerness and passion to drive new capabilities.
• Demonstrated initiative and strong leadership skills.
• Strategic influencing skills and ability to align support for new initiatives across commercial partners and cross-functional teams.
• Strong project management and ability to lead cross-functional teams.
• Strong quantitative and qualitative skills.
• Excellent verbal and written communications and presentation skills.
• Comfortable working productively with limited guidance in a matrixed organization.
• Experience managing a team of employees and external temporary workers and vendors.
• Ability to read and interpret comprehensive and intricate research documents and to present to executives and groups outside of the organization. Working knowledge of web development terminology and digital marketing production terms.
• Ability to solve complex problems using independent judgment and analytical reasoning.
• Typically sits at a desk or table; periodic travel is required.
• Proficiency in speaking, comprehension, reading and writing English.

Education

• Bachelor's degree required; MBA preferred.

Skills

• Strong strategic thinking
• Excellent verbal and written communications and presentation skills
• Strong project management
• Strong quantitative and qualitative skills
• Working knowledge of web development terminology and digital marketing production terms
• Ability to read and interpret research documents; ability to present to executives
• Ability to collaborate with cross-functional teams

Additional Requirements

• Periodic travel is required.
• Normal office environment.