Director Digital Marketing

Responsibilities:
- Partner with aligned brand marketing teams to lead development of digital strategies and tactical plans, including influencing budget allocation for digital initiatives within the overarching brand budget.
- Lead development of internal and external KPIs and dashboards for internal Digital Marketing use and provide commercial stakeholders with key digital performance insights.
- Continuously monitor performance metrics and collaborate with internal and external partners to adjust strategies and tactics to maximize performance.
- Collaborate across partner functions to shape processes that maximize efficiencies and business impact.
- Build and lead a team of Digital Marketers and serve as valued partners to internal and external stakeholders.

Qualifications:
- Bachelor’s degree (MBA preferred) and 5–7 years of relevant experience in pharmaceutical or consumer products; agency and client-side experience preferred.
- Experience leading and establishing new digital and social marketing programs.
- Knowledge of digital marketing concepts; familiar with web analytics (Google Analytics), media performance monitoring, and media planning.
- Familiar with pharmaceutical marketing and medical-legal reviews (desired).
- Advanced Microsoft Excel and PowerPoint knowledge.
- Strong strategic thinking; ability to translate customer insight into actionable ideas.
- Innovative/entrepreneurial mindset; initiative and leadership.
- Strategic influencing, cross-functional collaboration, and strong project management.
- Strong quantitative and qualitative skills; excellent written/verbal communication and presentation skills.
- Comfortable working with limited guidance in a matrixed organization; ability to interpret complex research and present to senior stakeholders.

Salary range: $112,000–$236,000.