Director, Customer Insights, Oncology - Skin

Role Summary

Director, Customer Insights, Oncology - Skin will lead Customer Insights activities for the Oncology (Skin) portfolio, partnering with the Oncology (Skin) Commercial Business Unit and the Commercial Strategy, Insights & Analytics team to inform business decisions and strategic planning. Reporting to the Senior Director, Oncology (Skin), the role requires expertise in selecting market research methodologies to deliver up-to-date, high-resolution market understanding to guide commercial strategy and brand planning.

Responsibilities

• Lead market research plans and individual projects that inform business decisions for the Oncology (Skin) portfolio, including U.S./Global Strategy and HCP/patient initiatives.
• Develop innovative Customer Insights plans that align with strategic imperatives for Oncology (Skin), translating insights gaps into key business questions and informing the optimal research approach.
• Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges.
• Develop and maintain a mutually beneficial partnership with stakeholders across Oncology (Skin) CBU and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions.
• Manage market research suppliers to design, scope, execute and analyze research results and develop business implications.
• Collaborate with the Oncology CBU and CSI&A colleagues to influence data capabilities and stay informed on the market landscape and competitive outlook.
• Work closely with Advanced Analytics partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership.
• Demonstrate proficiency and drive continuous improvement in primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues.
• Manage all primary research in accordance with internal compliance policies and best practices, with agreed-upon preferred vendors.
• Recommend evidence-driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions.
• Establish, manage and share outcomes from plans that measure and track performance against critical success factors.
• Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management.
• Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind portfolio implications.
• Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon.

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS), in roles of increasing accountability; prior experience with market-leading brands required and Oncology-specific experience is required
• Demonstrated success in using market research to inform and influence important business decisions
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
• Experience in biologic drugs and in Oncology (required)
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
• Strong understanding of data sources and nomenclatures in the product development environment
• Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
• Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
• Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Demonstrated experience in influencing and driving decision making
• Expertise in data visualization and data storytelling of market research findings

Education

• BA/BS required

Skills

• Data visualization and data storytelling of market research findings
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Cross-functional communication and consensus building
• Ability to influence and drive decision making
• Leadership, adaptability, and emotional intelligence
• Project management and ability to manage multiple projects against tight deadlines