Director, Customer Insights - New Products

Role Summary

Director, Customer Insights - New Products. Regeneron is seeking a Director, Customer Insights - New Products to join our team. The role leads Customer Insights activities for Regeneron’s portfolio of investigational medicines from early stage through registrational development, partnering with Commercial and Global Development stakeholders to inform business decisions and drive launch readiness.

Responsibilities

• Lead market research plans and individual projects that inform business decisions for Regeneron's investigational medicines
• Inform cross-functional team efforts to maximize Insights and Analytics investments aligned with business priorities and launch excellence
• Develop innovative I&A plans aligning with strategic imperatives, translating insights gaps into key business questions and informing the optimal research approach
• Ensure I&A activities inform critical decision-points for clinical development and commercial launch excellence, including customer insights, analytics, and competitive intelligence needs
• Implement robust market research plans to advance pipeline assets from target product profiles to differentiated market opportunities; guide development of launch analogs to support forecasting
• Develop and maintain partnerships with stakeholders across New Products CBU, CSI&A, Strategic Planning and Global Development; balance project rigor, timelines, and influence
• Manage market research suppliers to design, scope, execute and analyze research results and develop business implications
• Collaborate with stakeholders to influence data capabilities and stay informed on market landscape and competitive outlook for launch and post-launch
• Demonstrate proficiency in primary research (qualitative and quantitative) and develop customized innovative research solutions for complex strategic issues
• Recommend evidence-driven business-building ideas informed by customer and market insights
• Manage all primary research in compliance with internal policies and preferred vendors
• Synthesize insights from various sources to inform strategic choices and present findings to business teams and senior management
• Consolidate data into actionable insights that identify business opportunities with portfolio implications
• Provide summaries of research and insights for launch readiness discussions and commercial reviews

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS)
• Functional expertise in business analytics, HCP consumer/patient insights, primary research methods, analog forecasting, and competitive intelligence
• Proven success in using market research to inform important business decisions
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending actions
• Experience in biologic drugs and immunology (required)
• Strong cross-functional communication and consensus-building skills
• Technically proficient in marketing research methodologies with experience across multiple tools
• Strong understanding of data sources and nomenclatures in product development
• Knowledge of legal and regulatory environment related to pharmaceutical commercialization
• Flexibility, leadership, influence, and emotional intelligence when working with stakeholders
• Experience managing multiple projects concurrently under tight deadlines
• Strong analytical and strategic thinking abilities
• Concise, impactful written and verbal communication skills
• Proven ability to influence and drive decision-making
• Expertise in data visualization and data storytelling of market research findings

Skills

• Market research design (qualitative and quantitative)
• Data analysis and synthesis
• Strategic thinking and business impact mapping
• Stakeholder management and collaboration
• Launch planning and forecasting support
• Data visualization and storytelling

Education

• BA/BS degree required