Director, Customer Insights - New Products

Role Summary

Director, Customer Insights - New Products. Responsible for overseeing all Customer Insights activities for Regeneron’s portfolio of investigational medicines from early stage through registrational development, partnering with Commercial and Global Development stakeholders to inform business decisions and guide launch planning.

Responsibilities

• Lead market research plans and individual projects that inform business decisions for Regeneron’s investigational medicines
• Inform cross-functional team efforts to maximize Insights and Analytics investments that align with business priorities and drive launch excellence
• Develop innovative I&A plans aligned with strategic imperatives, translating insights gaps into key business questions and selecting optimal research approaches
• Ensure all I&A activities inform critical decision-points for clinical development and commercial launch excellence, including customer insights, analytics, and competitive intelligence needs
• Implement robust market research plans to advance pipeline assets from target product profiles to differentiated market opportunities; guide development of launch analogs to support forecasting
• Develop and maintain partnerships with stakeholders across New Products CBU, CSI&A, Strategic Planning, and Global Development; balance rigor, timelines, and influence
• Manage market research suppliers to design, scope, execute, analyze research results, and develop business implications
• Collaborate with stakeholders to influence data capabilities and stay informed on market landscape and competitive outlook for launch and beyond
• Demonstrate proficiency in primary research designs (qualitative and quantitative) and develop customized solutions for complex strategic issues
• Recommend evidence-driven business-building ideas using customer and market insights
• Manage all primary research in accordance with internal compliance policies and preferred vendors
• Synthesize insights from multiple sources to inform strategic choices and present findings to business teams and senior management
• Consolidate data into actionable, differentiating insights with portfolio implications
• Provide summaries of research and insights for launch readiness discussions and commercial reviews

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS) in roles of increasing accountability
• Functional expertise in business analytics, HCP consumer/patient insights, primary research methods, analog forecast development, and competitive intelligence
• Demonstrated success in using market research to inform and influence important business decisions
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending actions supported by research
• Experience in biologic drugs and immunology (required)
• Cross-functional communication and consensus-building skills
• Strong technical understanding of marketing research methodologies and multiple complex tools
• Strong understanding of data sources and nomenclature in product development
• Knowledge of legal and regulatory environment as it relates to commercialization in pharma/biotech
• Flexibility, leadership, influence, and emotional intelligence across stakeholders
• Experience managing numerous projects concurrently against tight deadlines in a fast-paced setting
• Strong analytical and strategic thinking abilities
• Concise, impactful written and verbal communication
• Experience influencing and driving decision making
• Expertise in data visualization and data storytelling of market research findings

Education

• BA/BS required

Additional Requirements

• None listed