Director, Customer Insights - Market Access

Role Summary

Director, Customer Insights - Market Access at Regeneron. Leads customer insights initiatives to inform Market Access strategy, partnering with stakeholders to understand needs and translate insights into actionable strategies that enhance market access and drive growth across Regeneron brands.

Responsibilities

• Lead market research plans and individual projects that inform business decisions for Regeneron‚Äôs Market Access team
• Develop innovative Customer Insights plans that align with strategic imperatives for Market Access and Commercial Business Units (CBUs), translating insights gaps into key business questions and informing the optimal research approach
• Proactively recommend studies that inform critical market access decision-points and address opportunities and challenges
• Develop and maintain partnerships with stakeholders across the Market Access team, Regeneron CBUs and CSI&A; balance project rigor, timelines and influence decisions
• Manage market access research suppliers to design, scope, execute and analyze research results and develop business implications
• Partner with Market Access, HEOR, Medical Affairs and other stakeholders to shape value propositions and go-to-market approaches for decision makers
• Collaborate with Market Access team, CBUs and CSI&A to influence data capabilities and stay informed on market access landscape, trends and competitive outlook
• Work with Advanced Analytics partners to measure performance of key market access initiatives via secondary data sources; address questions from senior leadership
• Demonstrate proficiency and drive continuous improvement in market access primary research designs and analysis; develop customized innovative research solutions
• Manage all market access primary research in accordance with policies and best practices with preferred vendors
• Recommend evidence-driven business-building ideas and use customer and market insights to inform strategic decisions
• Support pricing and contracting strategies, design patient reimbursement journeys, and develop patient support programs to ensure access to Regeneron medicines
• Lead qualitative and quantitative research with payers, providers, and policy stakeholders; integrate insights to identify barriers to access and inform strategies
• Collaborate with pricing/contracting teams to incorporate insights into pricing strategies and negotiations; analyze pricing models and market dynamics
• Map end-to-end patient reimbursement journey to identify pain points and improve processes; address barriers such as prior authorizations and co-pay gaps
• Establish and share outcomes from plans that measure performance against success factors
• Synthesize insights from multiple sources to inform strategic decisions; present findings to business teams and senior management
• Integrate market access data into actionable insights for opportunities/strategies
• Create presentations communicating complex insights clearly and actionably
• Recommend evidence-driven business-building ideas aligned with strategic decisions

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years with MBA/MS), with increasing accountability; prior market access primary research and experience with biologic medicines required
• Proven success in using market research to inform and influence business decisions
• 12+ years (or 10+ years for MBA/MS) in Commercial roles with increasing responsibilities
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending actions
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and tools
• Strong understanding of data sources and nomenclatures in product development
• Knowledge of legal and regulatory environment related to pharmaceutical/biotechnology commercialization
• Flexibility, leadership, influence and emotional intelligence across stakeholders
• Experience managing numerous projects concurrently under tight deadlines
• Strong analytical and strategic thinking abilities
• Concise and impactful written and verbal communication skills
• Proven ability to influence and drive decision making
• Expertise in data visualization and data storytelling of market research findings

Skills

• Market research design and analysis
• Stakeholder management
• Data visualization and storytelling
• Cross-functional collaboration
• Pricing and contracting insights
• Patient reimbursement and access strategies

Education

• BA/BS required