Director, Customer Insights - Market Access

Role Summary

Director, Customer Insights - Market Access at Regeneron. This role partners with Market Access stakeholders to inform business decisions by understanding customer needs, behaviors and preferences, translating insights into actionable strategies that enhance market access, drive growth and improve customer experience across Regeneron brands. It requires applying market research methodologies to inform commercial market access strategy and implementation.

Responsibilities

• Lead market research plans and individual projects that inform business decisions for Regeneron’s Market Access team
• Develop innovative Customer Insights plans that align with strategic imperatives for Market Access and Commercial Business Units (CBUs), translating insights gaps into key business questions and informing the optimal research approach
• Proactively recommend studies that inform critical market access decision-points and address opportunities and challenges
• Develop and maintain a mutually beneficial partnership with stakeholders across the Market Access team, Regeneron CBUs and CSI&A; balance project rigor, timelines and ability to influence decisions
• Manage market access research suppliers to design, scope, execute and analyze research results and develop business implications
• Partner closely with Market Access, HEOR, Medical Affairs and other stakeholders to shape value propositions and go-to-market approaches that resonate with decision makers across the healthcare ecosystem
• Collaborate with the Market Access team, CBUs and CSI&A colleagues to influence data capabilities and stay informed on the market access landscape, trends and competitive outlook
• Work closely with Advanced Analytics partners to effectively measure performance of key market access initiatives via secondary data sources; address related questions from senior leadership
• Demonstrate proficiency and drive continuous improvement in market access primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
• Manage all market access primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
• Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
• Provide support for pricing and contracting strategies, designing patient reimbursement journeys, and developing patient support programs to ensure access to Regeneron medicines and improve patient outcomes
• Market access customer insights: lead qualitative and quantitative research with payers, providers, and policy stakeholders to understand evolving access dynamics; integrate payer insights with patient and HCP perspectives to create a holistic view of barriers to access, affordability and adoption; provide forward-looking assessments of policy changes, competitive access strategies and value-based care models; identify key drivers of customer satisfaction and loyalty to inform business strategies
• Pricing and contracting support: collaborate with pricing and contracting teams to incorporate customer insights into pricing strategies and negotiations; analyze competitive pricing models and market dynamics to recommend optimal pricing structures; support the development of contracting frameworks and agreements that align with customer needs and payer expectations; provide insights into value-based pricing models, reimbursement strategies and risk-sharing agreements to enhance market access outcomes
• Patient reimbursement journey design: map the end-to-end patient reimbursement journey to identify pain points and opportunities for improvement; work closely with payers, providers and patient advocacy groups to streamline reimbursement processes and minimize barriers to access; identify solutions to address challenges such as prior authorizations, co-pay assistance and insurance coverage gaps; provide insights to enhance patient affordability programs and ensure equitable access to therapies
• Establish, manage and share outcomes from plans that measure and track performance against critical success factors
• Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
• Consolidate and integrate a variety of market access data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind broader business implications
• Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon
• Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions

Qualifications

• BA/BS required
• 12+ years of pharmaceutical/biotech commercial experience (or 10+ years with MBA/MS), in roles of increasing accountability; prior experience with market access primary research, biologic medicines and in market-leading brands is required
• Demonstrated success in using market research to inform and influence important business decisions
• 12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
• Strong understanding of data sources and nomenclatures in the product development environment
• Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
• Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
• Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Demonstrated experience in influencing and driving decision making
• Expertise in data visualization and data storytelling of market research findings