Director, Customer Insights & Engagement- Thoracic
Bristol Myers Squibb
5 days ago
Remote friendly (Lawrence, NJ)
United States
Marketing
Summary:
The Director, Customer Insights & Engagement will lead advanced analytics and market research to optimize engagement and performance across the US Thoracic business.
Responsibilities:
- Develop and execute primary/secondary market research to identify brand opportunities.
- Synthesize multi-source data (e.g., APLD, IQVIA, SHS, Claims, patient chart data, BrandImpact) into actionable insights.
- Present insights clearly to communicate market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads to answer business questions, support strategic choices, and enable senior leader presentations.
- Drive innovation in analytics (including AI/ML), continuous improvement, and capability building.
- Lead development/adoption of standardized reporting frameworks, predictive models, and performance dashboards.
- Mentor/manage the team and ensure compliance with operating policies/governance standards.
Qualifications & Skills:
- 8+ years in pharmaceutical analytics or market research.
- Bachelor’s required; Master’s/PhD preferred.
- Ability to synthesize primary research, secondary data, and competitive intelligence into senior-ready insights.
- Strong stakeholder management; excellent communication/presentation skills.
- Proficiency with industry data sources/tools (e.g., IQVIA, SHS, analytics platforms) and comfort with ambiguity.
- Strong analytical/market research/marketing science foundation; ability to connect analytics to business and brand strategy.
- Leadership attributes: trusted advisor, customer-first mindset, enterprise leadership, innovative and empowering collaboration.
Benefits (explicitly listed):
- Health (medical/pharmacy/dental/vision), wellbeing programs, 401(k), disability/life/accident insurance, etc.
- Paid time off (flex time or vacation per role/location), national holidays; additional time off may apply.
Compensation (explicitly listed):
- $197,800–$239,681 (Princeton, NJ).
The Director, Customer Insights & Engagement will lead advanced analytics and market research to optimize engagement and performance across the US Thoracic business.
Responsibilities:
- Develop and execute primary/secondary market research to identify brand opportunities.
- Synthesize multi-source data (e.g., APLD, IQVIA, SHS, Claims, patient chart data, BrandImpact) into actionable insights.
- Present insights clearly to communicate market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads to answer business questions, support strategic choices, and enable senior leader presentations.
- Drive innovation in analytics (including AI/ML), continuous improvement, and capability building.
- Lead development/adoption of standardized reporting frameworks, predictive models, and performance dashboards.
- Mentor/manage the team and ensure compliance with operating policies/governance standards.
Qualifications & Skills:
- 8+ years in pharmaceutical analytics or market research.
- Bachelor’s required; Master’s/PhD preferred.
- Ability to synthesize primary research, secondary data, and competitive intelligence into senior-ready insights.
- Strong stakeholder management; excellent communication/presentation skills.
- Proficiency with industry data sources/tools (e.g., IQVIA, SHS, analytics platforms) and comfort with ambiguity.
- Strong analytical/market research/marketing science foundation; ability to connect analytics to business and brand strategy.
- Leadership attributes: trusted advisor, customer-first mindset, enterprise leadership, innovative and empowering collaboration.
Benefits (explicitly listed):
- Health (medical/pharmacy/dental/vision), wellbeing programs, 401(k), disability/life/accident insurance, etc.
- Paid time off (flex time or vacation per role/location), national holidays; additional time off may apply.
Compensation (explicitly listed):
- $197,800–$239,681 (Princeton, NJ).