Director, Customer Insights & Engagement - CAR T Multiple Myeloma Market Research
Bristol Myers Squibb
14 days ago
Remote friendly (Princeton, NJ)
United States
Marketing
Position Summary
The Director, Customer Insights leads the design and execution of market research and insight-generation activities that inform strategic and tactical decision-making for the CAR-T business. Accountable for end-to-end market research aligned with brand objectives and enterprise commercial strategies.
Key Responsibilities
- Develop and execute primary/secondary market research plans; manage vendor coordination, timelines, and research compliance.
- Synthesize data from sources (e.g., APLD, IQVIA, SHS, Claims, patient chart data, BrandImpact) into actionable insights for marketing strategies.
- Present clear, concise insights on market dynamics, competition, and brand performance.
- Deliver timely customer-centric insights to influence pull-through into business action.
- Integrate forecasting/market research/analytics work, prioritizing and negotiating trade-offs.
- Collaborate with Centers of Excellence; partner with Brand, Sales, Medical, Access; advise senior leaders.
- Drive adoption of advanced techniques, including AI; implement standardized reporting frameworks and predictive models.
- Provide direction to junior team members/peers and guide vendors (no direct people management).
- Ensure adherence to BMS operating policies and governance standards.
Key Qualifications, Skills & Experience
- 8–10+ years in pharmaceutical analytics or market research (preferably oncology/related therapeutic areas).
- Bachelor’s required; Master’s/PhD preferred.
- Advanced market research methods (behavioral science; qualitative/quantitative).
- Ability to synthesize complex data into actionable insights; strong stakeholder management.
- Excellent communication/presentation skills; independent yet collaborative; strong QC mindset.
- Proficiency with industry data/tools (e.g., IQVIA, SHS, advanced analytics platforms).
Benefits/Compensation (if applicable in posting)
- Princeton, NJ: $197,800–$239,681; additional incentive cash/stock may be available.
- Health coverage, wellbeing support, 401(k), disability and life insurance; Paid Time Off (details vary by location/eligibility).
Application Instructions
- If the posting is missing required local information, contact TAEnablement@bms.com with Job Title and Requisition number (R1602740).
The Director, Customer Insights leads the design and execution of market research and insight-generation activities that inform strategic and tactical decision-making for the CAR-T business. Accountable for end-to-end market research aligned with brand objectives and enterprise commercial strategies.
Key Responsibilities
- Develop and execute primary/secondary market research plans; manage vendor coordination, timelines, and research compliance.
- Synthesize data from sources (e.g., APLD, IQVIA, SHS, Claims, patient chart data, BrandImpact) into actionable insights for marketing strategies.
- Present clear, concise insights on market dynamics, competition, and brand performance.
- Deliver timely customer-centric insights to influence pull-through into business action.
- Integrate forecasting/market research/analytics work, prioritizing and negotiating trade-offs.
- Collaborate with Centers of Excellence; partner with Brand, Sales, Medical, Access; advise senior leaders.
- Drive adoption of advanced techniques, including AI; implement standardized reporting frameworks and predictive models.
- Provide direction to junior team members/peers and guide vendors (no direct people management).
- Ensure adherence to BMS operating policies and governance standards.
Key Qualifications, Skills & Experience
- 8–10+ years in pharmaceutical analytics or market research (preferably oncology/related therapeutic areas).
- Bachelor’s required; Master’s/PhD preferred.
- Advanced market research methods (behavioral science; qualitative/quantitative).
- Ability to synthesize complex data into actionable insights; strong stakeholder management.
- Excellent communication/presentation skills; independent yet collaborative; strong QC mindset.
- Proficiency with industry data/tools (e.g., IQVIA, SHS, advanced analytics platforms).
Benefits/Compensation (if applicable in posting)
- Princeton, NJ: $197,800–$239,681; additional incentive cash/stock may be available.
- Health coverage, wellbeing support, 401(k), disability and life insurance; Paid Time Off (details vary by location/eligibility).
Application Instructions
- If the posting is missing required local information, contact TAEnablement@bms.com with Job Title and Requisition number (R1602740).