Director, CRM Product Lead

Role: Director, CRM Product Leader, owns the CRM platform vision, strategy, and roadmap for AbbVie's US commercial organization. Responsibilities include developing the future-state CRM strategy, managing a team of Product Owners, and aligning CRM initiatives with business needs. The role emphasizes leveraging advanced CRM technologies, including AI, and fostering a customer-centric, data-informed culture. The leader collaborates closely with business and IT stakeholders, oversees deployment planning, and ensures compliance with regulatory standards. Requirements: Bachelor's degree; 10+ years in field leadership, marketing, or analytics; 3-5 years in leading organizational change or digital transformation; deep experience with CRM platforms like Salesforce and Veeva; familiarity with AI, data analytics, and digital engagement in pharma/biotech. Preferred skills include expertise in industry regulations, experience managing cross-functional teams, and navigating complex matrix environments. HighValue: Leading CRM strategies in pharma/biotech, focused on commercial digital transformation, with an emphasis on AI-enabled customer engagement, platform management, and organizational change. WorkSetup: Not specified, but implies a US-based role with potential cross functional and stakeholder engagement.