Director, Consumer & Patient Marketing

Role Summary

Director, Consumer & Patient Marketing reporting to the VP of Marketing. Responsible for defining and implementing consumer and patient brand strategy to drive brand awareness and shape a positive patient experience. Plays a critical role in launch success through creative and impactful DTC/DTP initiatives.

Responsibilities

• Define the consumer and patient brand strategy, including patient journey, positioning, segmentation, and messaging
• Partner with market research to identify actionable patient insights to drive innovation and ideation in DTC and DTP strategies
• Lead creative and digital agencies to develop out of the box, high-impact, multichannel consumer and patient campaigns
• Oversee the development of unbranded and branded patient education materials, support programs, and engagement tools
• Collaborate with Market Access to design innovative patient support programs to support patient onboarding, adherence, and retention
• Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives

Qualifications

• MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
• DTC, patient strategy, and launch experience is strongly preferred
• Cardiovascular or chronic disease experience is preferred
• Demonstrated ability to develop and execute consumer/patient brand strategy and bring new thinking to promotional campaigns
• Previous experience collaborating with market access and designing patient support programs to support patient onboarding, adherence, and retention
• Strong project management skills, with the ability to manage multiple priorities and stakeholders
• Experience leading cross-functional teams and agency partners
• A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit
• Excellent communication and presentation skills

Skills

• Flexibility to adapt to a fast-changing, ambiguous environment
• Velocity – Drive Speed with Purpose
• Data-Driven Decision Making – Ground Strategy in Evidence
• Agile Mindset – Embrace Iteration and Change
• Frictionless Execution – Simplify the Path to Results
• Autonomy – Lead with Ownership and Accountability
• Execution that Delivers Value

Education

• Education details listed in Qualifications (MBA or bachelor’s degree)

Additional Requirements

• Travel up to 20% (frequently outside local area and overnight; some travel may be international)