Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention
Merck
June 24, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention
Responsibilities:
- Lead end-to-end consumer activation/expansion strategy for PrEP launch (insights to content to omnichannel execution).
- Define inclusive growth strategy; build segmentation frameworks; translate barriers/drivers/unmet needs into actions aligned to brand/portfolio/health goals.
- Lead primary/secondary research; ensure culturally relevant, non-stigmatizing messaging that reflects lived experiences; maintain continuous learning agenda.
- Oversee culturally relevant inclusive content; partner with agencies/internal teams for tailored segment messaging; embed inclusion into customer journeys.
- Lead omnichannel activation across personal (field) and non-personal channels; prioritize digital touchpoints/partnerships; drive community-informed approaches.
- Collaborate cross-functionally and with external partners; influence without authority.
- Define KPIs; track performance and optimize; identify gaps by population.
- Ensure regulatory/compliance standards; establish inclusive marketing guardrails; champion ethical marketing.
- Build inclusive, culturally competent team; embed playbooks/training/frameworks.
- Manage marketing budget (tracking, forecasting, scenario planning).
Education: Bachelor’s (BA/BS); MBA preferred.
Required experience/skills:
- 10+ years pharma/healthcare; 7+ years brand marketing.
- Consumer activation/engagement; digital channels; agency management; campaign development/delivery.
- Inclusive multicultural marketing; Spanish resource development.
- Strong analytics/data-driven decision-making; comms/presentation/project management; strategic planning with measurable KPIs.
Preferred:
- HIV treatment/prevention or public health; product launches; people management; self-starter; omnichannel + agile marketing.
Work model: Upper Gwynedd, PA (hybrid, 3 days/week); 25% travel.
Application: Apply at https://jobs.merck.com/us/en (deadline per posting). Requisition ID: R404256.
Responsibilities:
- Lead end-to-end consumer activation/expansion strategy for PrEP launch (insights to content to omnichannel execution).
- Define inclusive growth strategy; build segmentation frameworks; translate barriers/drivers/unmet needs into actions aligned to brand/portfolio/health goals.
- Lead primary/secondary research; ensure culturally relevant, non-stigmatizing messaging that reflects lived experiences; maintain continuous learning agenda.
- Oversee culturally relevant inclusive content; partner with agencies/internal teams for tailored segment messaging; embed inclusion into customer journeys.
- Lead omnichannel activation across personal (field) and non-personal channels; prioritize digital touchpoints/partnerships; drive community-informed approaches.
- Collaborate cross-functionally and with external partners; influence without authority.
- Define KPIs; track performance and optimize; identify gaps by population.
- Ensure regulatory/compliance standards; establish inclusive marketing guardrails; champion ethical marketing.
- Build inclusive, culturally competent team; embed playbooks/training/frameworks.
- Manage marketing budget (tracking, forecasting, scenario planning).
Education: Bachelor’s (BA/BS); MBA preferred.
Required experience/skills:
- 10+ years pharma/healthcare; 7+ years brand marketing.
- Consumer activation/engagement; digital channels; agency management; campaign development/delivery.
- Inclusive multicultural marketing; Spanish resource development.
- Strong analytics/data-driven decision-making; comms/presentation/project management; strategic planning with measurable KPIs.
Preferred:
- HIV treatment/prevention or public health; product launches; people management; self-starter; omnichannel + agile marketing.
Work model: Upper Gwynedd, PA (hybrid, 3 days/week); 25% travel.
Application: Apply at https://jobs.merck.com/us/en (deadline per posting). Requisition ID: R404256.