Director, Consumer Marketing - Chronic Rhinosinusitis with Nasal Polyps

Role Summary

The Director of Consumer Marketing for CRSwNP (Chronic Rhinosinusitis with Nasal Polyps) is responsible for leading the development and implementation of US marketing strategies for the CRSwNP indications and collaborating with cross-functional partners to ensure strategic alignment and execution. This role will report to the Senior Director, CRSwNP Marketing Lead.

Responsibilities

• Leading the development of the Consumer CRSwNP strategy and ensuring it aligns with the overall brand strategy
• Oversee media planning and buying across digital and offline channels such as TV/Online Video, programmatic and endemic display, Social and Search
• Build and maintain a customer relationship (CRM) platform across online and offline channels and oversee creation of email and other communications
• Manage multiple agencies to build creative across the digital ecosystem (eg. website, banners, social ads, emails)
• Strong collaboration in matrix working environment and within a strategic alliance

Qualifications

• You are knowledgeable in DTC media and return on investment analysis across all DTC channels
• Demonstrated expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC).
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• You demonstrate strategic, scientific, and analytical competence and focused on delivering results
• You can demonstrate leadership and have experience managing high-performing teams
• 12+ years of pharmaceutical marketing, product management, or relevant healthcare experience
• Experience in pharmaceutical new products commercialization, forecasting and opportunity assessment preferred
• Experience in alliance partnerships and the ability to influence across matrix organizations
• Immunology, dermatology, and/or respiratory marketing experience is preferred
• Willing to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Skills

• Strategic thinking and analytical capabilities
• Leadership and team management
• Digital marketing, DTC media, and CRM
• Agency management and regulatory review collaboration
• Project management and cross-functional collaboration

Education

• Not specified

Additional Requirements

• Hybrid work arrangement with on-site requirements at Sleepy Hollow, NY