Director, Consumer Marketing - Chronic Rhinosinusitis with Nasal Polyps

Role Summary

Director of Consumer Marketing for CRSwNP responsible for leading US marketing strategy development and implementation for CRSwNP indications, collaborating with cross-functional partners to ensure strategic alignment and execution. Reports to the Senior Director, CRSwNP Marketing Lead.

Responsibilities

• Leading the development of the Consumer CRSwNP strategy and ensuring it aligns with the overall brand strategy
• Oversee media planning and buying across digital and offline channels such as TV/Online Video, programmatic and endemic display, Social and Search
• Build and maintain a customer relationship (CRM) platform across online and offline channels and oversee creation of email and other communications
• Manage multiple agencies to build creative across the digital ecosystem (eg. website, banners, social ads, emails)
• Strong collaboration in matrix working environment and within a strategic alliance

Qualifications

• Required: 12+ years of pharmaceutical marketing, product management, or relevant healthcare experience
• Preferred: Experience in pharmaceutical new products commercialization, forecasting and opportunity assessment
• Preferred: Experience working in an alliance partnership and influencing across matrix organizations
• Preferred: Immunology, dermatology, and/or respiratory marketing experience
• Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Skills

• Knowledgeable in DTC media and ROI analysis across all DTC channels
• Expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC)
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Strategic, scientific, and analytical competence with a results-focused mindset
• Leadership experience managing high-performing teams