Director, Consumer Marketing - Chronic Rhinosinusitis with Nasal Polyps

Role Summary

Director of Consumer Marketing for CRSwNP responsible for leading the development and implementation of US marketing strategies for CRSwNP indications. Reports to the Senior Director, CRSwNP Marketing Lead.

Responsibilities

• Leading the development of the Consumer CRSwNP strategy and ensuring it aligns with the overall brand strategy
• Oversee media planning and buying across digital and offline channels such as TV/Online Video, programmatic and endemic display, Social and Search
• Build and maintain a customer relationship (CRM) platform across online and offline channels and oversee creation of email and other communications
• Manage multiple agencies to build creative across the digital ecosystem (e.g., website, banners, social ads, emails)
• Strong collaboration in matrix working environment and within a strategic alliance

Qualifications

• 12+ years of pharmaceutical marketing, product management, or relevant healthcare experience
• Experience in pharmaceutical new products commercialization, forecasting and opportunity assessment (preferred)
• Experience in an alliance partnership and ability to influence across matrix organizations
• Immunology, dermatology, and/or respiratory marketing experience (preferred)
• Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Skills

• Knowledgeable in DTC media and ROI analysis across all DTC channels
• Expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC)
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Strategic, scientific, and analytical competence with focus on delivering results
• Leadership experience managing high-performing teams