Director, Consumer Communications

Role: Lead global consumer communications strategy for Rakuten, enhancing brand awareness, trust, and loyalty across key markets including the U.S., Canada, and the U.K. Responsibilities: develop and execute integrated communications campaigns, oversee external PR agencies, align messaging with brand and business goals, and manage high-profile partnerships and sponsorships (e.g., sports teams). Drive media relations, create compelling content, and measure campaign impact against KPIs, incorporating AI and digital trends. Qualifications: 10-15 years of experience in global or multi-regional corporate communications, preferably in retail, ecommerce, or consumer tech; proven agency and in-house leadership; strong media relations and storytelling skills; experience managing cross-functional teams and external agencies. High-Value: consumer brand storytelling, multi-market strategy, digital and traditional media, high-impact partnership communications, and familiarity with AI-driven content optimization. WorkSetup: not specified; likely hybrid or remote given global scope.