Director Congresses & Campaigns
Johnson & Johnson
9 days ago
Remote friendly (Spring House, PA)
United States
Marketing
Director, Congresses and Campaigns (Hybrid; New Brunswick, NJ)
Key Responsibilities
- Lead global strategy, planning, and execution for priority scientific congresses and integrated campaigns across Innovative Medicine.
- Partner with Therapeutic Area teams, Public Affairs, and regional CPA leads to elevate execution quality and reduce duplication.
- Provide central strategy, frameworks, toolkits, and orchestration to ensure congresses and campaigns are aligned, impactful, and efficiently driven worldwide (without replacing TA scientific content ownership).
- Serve as DRI for global congress and campaign strategy, execution frameworks, asset models, and governance; coordinate orchestration of priority global moments.
- Lead: global congress and campaign strategy; develop standardized playbooks, asset frameworks, and execution models.
- Partner with Therapeutic Area Communications and Medical Affairs to shape scientific and narrative strategy.
- Coordinate integrated media, digital, issues, and measurement support with HUB capabilities.
- Enable markets with adaptable toolkits and guidance for consistent, compliant execution.
- Capture insights/performance data to inform continuous improvement.
- Advise CPA leadership on prioritization of high-impact external moments.
Qualifications
- Bachelor’s degree required; Master’s degree preferred.
- Minimum 12 years in communications, campaigns, or external engagement.
- Demonstrated experience leading global congress or large-scale campaign programs.
- Strong understanding of scientific/medical/policy-adjacent communications environments.
- Ability to manage complex, cross-functional programs across regions.
- Strong influencing, planning, and execution capabilities.
Other
- Up to 25% travel.
Preferred Skills
- Brand Reputation Management, Communications Measurement, Consulting, Content Creation, Corporate Communications Strategy, Cross-Functional Collaboration, External Communication, Media Relations, Stakeholder Engagement, Tactical Planning, Technical Credibility.
Key Responsibilities
- Lead global strategy, planning, and execution for priority scientific congresses and integrated campaigns across Innovative Medicine.
- Partner with Therapeutic Area teams, Public Affairs, and regional CPA leads to elevate execution quality and reduce duplication.
- Provide central strategy, frameworks, toolkits, and orchestration to ensure congresses and campaigns are aligned, impactful, and efficiently driven worldwide (without replacing TA scientific content ownership).
- Serve as DRI for global congress and campaign strategy, execution frameworks, asset models, and governance; coordinate orchestration of priority global moments.
- Lead: global congress and campaign strategy; develop standardized playbooks, asset frameworks, and execution models.
- Partner with Therapeutic Area Communications and Medical Affairs to shape scientific and narrative strategy.
- Coordinate integrated media, digital, issues, and measurement support with HUB capabilities.
- Enable markets with adaptable toolkits and guidance for consistent, compliant execution.
- Capture insights/performance data to inform continuous improvement.
- Advise CPA leadership on prioritization of high-impact external moments.
Qualifications
- Bachelor’s degree required; Master’s degree preferred.
- Minimum 12 years in communications, campaigns, or external engagement.
- Demonstrated experience leading global congress or large-scale campaign programs.
- Strong understanding of scientific/medical/policy-adjacent communications environments.
- Ability to manage complex, cross-functional programs across regions.
- Strong influencing, planning, and execution capabilities.
Other
- Up to 25% travel.
Preferred Skills
- Brand Reputation Management, Communications Measurement, Consulting, Content Creation, Corporate Communications Strategy, Cross-Functional Collaboration, External Communication, Media Relations, Stakeholder Engagement, Tactical Planning, Technical Credibility.