Director, Commercial Systems and Data

Role Summary

The Director, Commercial Systems and Data will lead the strategy, roadmap, and operating model for Commercial and Field Medical CRM, data aggregation and data-lake integration, and the dashboards and standardized reporting that drive performance and compliance. The role builds a unified, accurate data ecosystem with governance and scalable training to enable rapid decision-making and sustained value across commercial teams.

Responsibilities

• Develop and implement a unified commercial data vision and strategy that enables clear performance management, compliant execution, and rapid decision-making across Sales, Marketing Operations, and Field Medical.
• Define the target-state commercial data ecosystem (CRM, data aggregation, reporting/visualization, governance) and build a scalable roadmap aligned to launch milestones and growth.
• Translate commercial priorities into actionable system requirements, metric definitions, and data products that drive field execution and leadership visibility.
• Own Commercial and Field Medical CRM capabilities end-to-end, including architecture, configuration, workflows, data model, user experience, and ongoing enhancements.
• Establish CRM workflow governance, enhancement intake/prioritization, change control, release management, documentation, and communication practices.
• Drive CRM data hygiene standards and operating routines (e.g., account/HCP maintenance, activity capture expectations, required fields, and quality controls).
• Partner with Sales, Marketing Operations, and Field Medical leadership to ensure CRM supports core field workflows and evolves with business needs.
• Ensure appropriate role-based access, auditability, and compliant use of data and workflows in partnership with Legal/Regulatory/Compliance and Medical Affairs (as applicable).
• Lead the implementation, build, and ongoing day-to-day operations of the commercial data aggregator and its integration into the commercial data lake.
• Oversee master data management (MDM) and identity resolution processes that enable trusted HCP/HCO and account hierarchies, including ongoing stewardship and issue resolution.
• Establish data quality monitoring, exception handling, refresh cadences, and service-level performance expectations with vendors/partners.
• Ensure stable integrations and data flows between CRM, third-party sources, and reporting/analytics platforms to support consistent commercial reporting.
• Deliver dashboards, KPI tracking, and standardized reporting for systems and workflows supported by this role, ensuring alignment to overall commercial reporting and performance rhythms.
• Define and maintain metric logic, reporting definitions, and data dictionaries to ensure consistency and reduce ambiguity across teams.
• Implement data alerts and proactive insights (e.g., exceptions, data quality flags, performance signals) to accelerate action and improve operational control.
• Establish and maintain commercial data governance strategy, SOPs, and an operating model that enables cross-functional decision-making for systems, workflows, and data standards.
• Create and lead cross-functional governance forums and routines (e.g., intake, prioritization, data standards, and issue management) to ensure alignment and disciplined execution.
• Ensure accuracy, usability, and compliance across the commercial data ecosystem, including appropriate controls for data access, privacy, and documentation.
• Design, deliver, and evolve role-based field training for CRM including onboarding and ongoing reinforcement.
• Develop scalable training materials, job aids, SOPs, and workflows that improve adoption, consistency, and field effectiveness.
• Partner closely with Commercial Enablement/Training, Sales Leadership, Marketing Operations, and Field Medical leadership to align training to execution needs and governance requirements.
• Provide oversight for commercial systems and data vendors/partners, including scope definition, implementation governance, performance management, and day-to-day coordination.
• Manage budgets, contracts/scopes of work, timelines, risks, and dependencies for CRM, data aggregator, reporting/visualization, and related services.
• Identify opportunities to streamline operations, improve scalability, and strengthen governance through process redesign and technology enablement.

Qualifications

• A minimum of 10+ years of experience in biotech/pharmaceutical commercial operations, commercial systems (CRM), data platforms/analytics, and/or related functions.
• Proven experience administering and governing Commercial and/or Field Medical CRM (including data hygiene, workflows, change control, and enhancement roadmaps).
• Experience implementing and operating a data aggregator and/or commercial data lake integration, including master data management (MDM) concepts and practices.
• A strong track record of delivering dashboards, KPI tracking, and standardized reporting tied to commercial performance management.
• Experience building cross-functional governance models, SOPs, and operating rhythms for systems and data.
• Strong field enablement orientation, including experience designing and delivering role-based training to drive adoption and consistent execution.
• Strong project/program management skills with demonstrated ability to lead through ambiguity in a high-growth or launch-ready environment.
• Vendor and budget management experience; comfort managing multiple workstreams, timelines, and stakeholders simultaneously.
• Experience partnering with Legal/Regulatory/Compliance and Medical Affairs to ensure compliant system and data practices.

Skills

• Strategic, execution-oriented leader with a builder mindset and comfort operating in a fast-paced, highly collaborative environment.
• Deep understanding of how commercial field teams operate and how CRM, data, and reporting enable targeting, execution, and performance management.
• Strong data fluency with the ability to translate business questions into scalable data requirements, governance standards, and reporting solutions.
• Demonstrated ability to establish practical governance that balances speed, usability, and compliance.
• Strong communication and stakeholder alignment skills; credible partner to Sales, Marketing Operations, Field Medical, IT, and senior leadership.
• Strong facilitation, training, and change management skills to drive adoption and sustained use of systems and data.
• High integrity with a demonstrated commitment to compliant behaviors, data stewardship, and patient-centricity.

Education

• Bachelor’s degree required; advanced degree preferred (e.g., Business, Information Systems, Data/Analytics, Engineering, or related).