Director, Commercial & Promotional Analytics

Role Summary

Director, Commercial and Promotional Analytics will be responsible for leading the strategy, design, and execution of commercial and promotional analytics to drive evidence-based decision making across Rigel’s commercial portfolio. This role combines advanced analytics, business acumen, and strategic partnership to optimize brand performance, promotional effectiveness, and investment allocation. The role will have direct ownership of complex cross-functional analytics projects supporting Commercial Strategy, Marketing, and other partners across the Commercial organization.

Responsibilities

• Strategic Insights and Brand Performance
  • Lead development of data-driven insights to inform brand, franchise, and commercial strategy.
  • Partner with Marketing and cross-functional partners (including Market Access) to establish annual business analytics plans.
  • Oversee KPI and performance tracking dashboards to evaluate market trends, brand health, and promotional effectiveness.
  • Design and execute analytics projects including HCP and patient segmentation, customer journey analyses, support of the forecasting team, and sampling optimization.
  • Collaborate on New Product Planning to assess market opportunities, competitive dynamics, and patient populations for pipeline and early-stage assets.
  • Develop pre-launch analytics frameworks to inform go-to-market planning, resource allocation, and launch readiness assessments.
  • Synthesize complex data into actionable insights that drive strategic recommendations for leadership.
• Promotional and Advanced Analytics
  • Develop and maintain Marketing Mix models to measure and optimize promotional ROI across channels.
  • Partner cross-functionally to define and monitor campaign performance metrics.
  • Integrate advanced analytics capabilities (AI, machine learning, predictive modeling) to identify opportunities for dynamic targeting and next-best action.
  • Partner with Data Operations to evaluate and implement new data sources (e.g., IQVIA, Symphony, MMIT, EMR, Lab data) and methodologies to enhance commercial decision-making.
  • Support launch readiness efforts by providing insight into field deployment, promotional investment optimization, and launch KPI tracking.
  • Collaborate with Forecasting and Brand leads to inform launch performance projections and scenario planning.
• Leadership and Collaboration
  • Serve as a strategic thought partner to leaders across Commercial Strategy, Marketing, and other commercial teams.
  • Translate analytical findings into clear, compelling narratives for executive stakeholders.
  • Manage external analytics and consulting partners to ensure high-quality project delivery.
  • Represent Commercial Analytics in cross-functional planning processes and business reviews.
  • Partner closely with cross-functional Launch Teams and New Product Planning to align analytics deliverables with early commercial strategies, ensuring data-driven launch readiness.

Qualifications

• Bachelor’s degree in a quantitative, business, or healthcare-related field (e.g., Economics, Statistics, Business, Life Sciences).
• 10–12+ years (Director) of experience in commercial analytics, marketing science, or business insights within the biopharmaceutical industry.
• Demonstrated ability to synthesize diverse data sources into strategic guidance and actionable insights.
• Expertise with pharmaceutical data assets (IQVIA, Symphony, MMIT, SHA, EMR, Lab data).
• Advanced proficiency with analytical and visualization tools (Excel, Tableau, Power BI, SQL, Databricks).
• Strong business acumen, communication, and influencing skills.
• MBA or Master’s degree preferred.
• Understanding of rare disease, oncology, payer and managed market dynamics is a plus.
• Experience supporting New Product Planning, launch analytics, or early commercial strategy is highly desirable.
• Management of external vendors.

Skills

• Strategic thinking
• Data synthesis
• Cross-functional collaboration
• Analytics and modeling (AI/ML, predictive)
• Communication and storytelling for executive audiences
• Vendor management

Education

• None specified beyond degree requirements in Qualifications

Additional Requirements

• PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand, walk; sit; talk and hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
• WORK ENVIRONMENT: The noise level in the work environment is usually moderate. Some travel may be required.