Director, Business Insights Analytics – Rare Disease
Merck
9 hours ago
Remote friendly (North Wales, PA)
United States
Marketing
Director, Business Insights Analytics
Primary responsibilities:
- Develop and communicate data-driven, actionable insights that inform launch and go-to-market strategies and support commercial objectives.
- Serve as Commercial Insight & Analytics Lead for US marketing teams; lead an insight team across market research, data strategy, forecasting, commercial effectiveness, measurement, marketing/sales operations, digital analytics, competitive insights, and strategy.
- Engage US disease-aligned leaders to translate priorities into business needs and enable interconnected problem solving.
- Partner with commercial and senior marketing leaders; influence and challenge stakeholders across DHH, marketing, sales, business operations, medical, and finance.
- Own the commercial insight generation strategy/roadmap; tie work to business priorities, identify gaps, and track “so what/now what” and realized value.
- Prioritize work based on DHH capacity and enable insight syndication.
Education/experience:
- Undergraduate degree required.
- MBA/Master’s/Doctorate preferred.
- 12+ years marketing insights/strategy support delivering complex analytical projects in pharma/biotech using brand analytics/market research and/or large US patient/physician databases.
- 3+ years leading commercial insights teams.
- Experience/deep knowledge in respiratory and chronic diseases; strong Rare Disease/specialty/cardiovascular/respiratory expertise.
Required skills:
Brand Strategy; Business Intelligence (BI); Commercial Analytics/Strategies; Customer Engagement; Data Engineering/Modeling/Science/Visualization; Digital Analytics; Go-to-Market Strategies; Marketing Leadership/Operations; Market Research; Prioritization; Software Development; Stakeholder Relationship Management; Machine Learning (ML); Waterfall Model.
Preferred skills:
- Not specified (internal apply instructions removed).
Benefits (if applicable):
- Annual bonus and long-term incentive (if applicable); medical/dental/vision; 401(k); paid holidays, vacation, compassionate and sick days.
Application:
- Apply via https://jobs.merck.com/us/en (deadline listed on posting).
Primary responsibilities:
- Develop and communicate data-driven, actionable insights that inform launch and go-to-market strategies and support commercial objectives.
- Serve as Commercial Insight & Analytics Lead for US marketing teams; lead an insight team across market research, data strategy, forecasting, commercial effectiveness, measurement, marketing/sales operations, digital analytics, competitive insights, and strategy.
- Engage US disease-aligned leaders to translate priorities into business needs and enable interconnected problem solving.
- Partner with commercial and senior marketing leaders; influence and challenge stakeholders across DHH, marketing, sales, business operations, medical, and finance.
- Own the commercial insight generation strategy/roadmap; tie work to business priorities, identify gaps, and track “so what/now what” and realized value.
- Prioritize work based on DHH capacity and enable insight syndication.
Education/experience:
- Undergraduate degree required.
- MBA/Master’s/Doctorate preferred.
- 12+ years marketing insights/strategy support delivering complex analytical projects in pharma/biotech using brand analytics/market research and/or large US patient/physician databases.
- 3+ years leading commercial insights teams.
- Experience/deep knowledge in respiratory and chronic diseases; strong Rare Disease/specialty/cardiovascular/respiratory expertise.
Required skills:
Brand Strategy; Business Intelligence (BI); Commercial Analytics/Strategies; Customer Engagement; Data Engineering/Modeling/Science/Visualization; Digital Analytics; Go-to-Market Strategies; Marketing Leadership/Operations; Market Research; Prioritization; Software Development; Stakeholder Relationship Management; Machine Learning (ML); Waterfall Model.
Preferred skills:
- Not specified (internal apply instructions removed).
Benefits (if applicable):
- Annual bonus and long-term incentive (if applicable); medical/dental/vision; 401(k); paid holidays, vacation, compassionate and sick days.
Application:
- Apply via https://jobs.merck.com/us/en (deadline listed on posting).