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Role Summary
Director, Business Analytics, Oncology (Lung) responsible for overseeing analytics activities for Oncology in Lung, partnering with stakeholders to inform business decisions and enable data-driven actions across the Oncology (Lung) Commercial Business Unit.
Responsibilities
- Development and execution of analytics plans and individual projects that inform business decisions for Oncology (Lung)
- Performance reporting and understanding based on key strategic imperatives, business questions and definition of success
- Identification of business needs and propose potential analytics approaches and solutions
- Data strategy for Oncology (Lung), while maintaining a portfolio view
- Conducting subnational analyses, and championing the use of local customer insights
- Opportunity identification and assessment, leveraging descriptive, prescriptive and predictive analytics (e.g., patient finder, next best HCP, etc.)
- Segmentation and targeting
- Delivering the analytics necessary for strategic workstreams, e.g., strategic planning, commercial business reviews, etc.
- Informing data strategy and acquisition
- Develop and maintain a mutually beneficial partnership with stakeholders across Oncology (Lung) CBU and CSI&A; manage analytics suppliers and workbench to design, scope, execute and analyze data in the development of business implications
- Collaborate with the Oncology CBU, and CSI&A colleagues to influence data and analytics capabilities and stay informed on the market landscape and competitive outlook
- Work closely with Customer Insights partners to effectively measure brand performance via secondary data sources; address related questions from senior leadership
- Comply with regulatory, security, and privacy requirements as it relates to data assets
- Develop innovative analytics plans that align with strategic imperatives for Oncology (Lung)
- Proactively recommend analytics projects/workstreams that inform critical brand decision-points and address brand opportunities and challenges
- Conduct key analytics including subnational analyses, local customer insights, segmentation, targeting, opportunity identification and assessment
- Manage performance reporting/dashboards and understanding based on key strategic imperatives and business questions
- Deliver analytics necessary for strategic workstreams, including business reviews, financial reviews, strategic planning
- Synthesize insights and analyses from a variety of sources to inform strategic choices and decisions; develop and present findings to business teams and senior management
- Consolidate and integrate data into actionable insights that identify opportunities/strategies, considering portfolio implications
- Create presentations that communicate complex insights clearly and actionably
- Recommend evidence-driven business-building ideas using customer and market insights to inform strategic decisions
Qualifications
- Minimum BS with 12+ years (or MS with 10+) of pharmaceutical/biotech commercial experience in roles of increasing accountability; oncology experience preferred
- BS/BA in STEM-related field; advanced degree preferred
- Experience with Oncology datasets (prescription, sales, claims/patient-level data) from sources such as IQVIA, Symphony
- Experience coding in SQL, Python/PySpark, R and/or SAS
- Experience in AI/ML methodologies
- Experience with data visualization and BI tools (PowerBI, Tableau, QlikView, Oracle BI, MicroStrategy, Cognos, Spotfire or similar)
- Advanced proficiency in Excel and PowerPoint
- Experience manipulating large longitudinal data sources (claims, patient-level data)
- Experience in segmentation and targeting
- Expertise in managing and analyzing large secondary transactional databases
- Experience in data mining, descriptive analytics, statistical methods, modeling, predictive modeling, opportunity assessment, quantification, and simulation
- Strong communication and influencing skills with ability to present analyses and implications clearly
- Demonstrated leadership, adaptability, and ability to influence across stakeholders
- Experience managing multiple projects under tight deadlines in a fast-paced environment
- Strong analytical and strategic thinking abilities
- Concise, impactful written and verbal communication
- Demonstrated ability to drive decision making through data-driven insights
- Expertise in data visualization and data storytelling of analytics findings