Director, Breast Cancer Patient Experience DTC Lead
Pfizer
9 days ago
Remote friendly (Pennsylvania, United States)
United States
Marketing
Role Summary
- Own and lead US direct-to-consumer (DTC) consumer marketing and patient engagement strategies across IBRANCE (initially 90% IBRANCE / 10% pipeline) and the BC pipeline (increasing over time).
Role Responsibilities
IBRANCE – Consumer Marketing Strategy & Execution
- Own the US IBRANCE consumer strategic/tactical plan aligned to brand objectives and LOE preparedness.
- Develop and execute DTC media strategy and integrated omnichannel program (OLV/CTV, radio, print, digital, social, search), including messaging, segmentation, audience profiling, and creative.
- Lead consumer agency efforts (manage creative/media agency partners, scopes, budgets).
- Partner with CMO/Analytics to define KPIs, monitor performance, and optimize in real time.
- Lead consumer-focused planning for IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates per FDA guidance.
Pipeline – Patient Experience Strategy & Execution (Growing Focus Over Time)
- Develop/own BC pipeline patient experience strategic/tactical plan aligned to US launch readiness (patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead; embed patient insights early.
- Shape patient support services/access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build patient engagement foundation ahead of launch.
Patient Advocacy
- Identify advocacy opportunities and partner to improve engagement/outcomes; develop programs for metastatic breast cancer patients.
Cross-Functional Leadership & Portfolio Integration
- Connect consumer/patient and HCP strategies; ensure portfolio and brand alignment.
- Contribute to strategic/tactical plans, operating plans, POA materials, leadership updates; translate competitive insights into engagement strategies.
Basic Qualifications
- Bachelor’s + 8+ years, or Master’s + 7+ years, or PhD/PharmD + 5+ years pharmaceutical industry experience.
- Significant US consumer and/or patient marketing experience including complex omnichannel programs and OPDP submissions.
- US consumer/patient marketing experience inclusive of TV; track record in launch performance/growth.
- Demonstrated consumer marketing strategy/insights, media planning/performance metrics, advanced analytics, technology leverage, and brand positioning/activation.
- Leadership/influencing, comfort with ambiguity, strong analytical and communication skills.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience; launch readiness/LOE planning.
- MBA/advanced degree; innovation/white-space agility; leading through influence.
Other Job Details / Instructions
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%; hybrid (onsite 2–3 days/week).
- Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
Compensation & Benefits (explicitly stated)
- Annual base salary: $176,600–$294,300.
- Bonus target: 20% of base salary; eligible for share-based long-term incentives.
- Benefits include 401(k) with Pfizer match and additional retirement contribution, paid vacation/holidays/personal days, caregiver/parental and medical leave, and health coverage (medical/prescription/dental/vision).
- Own and lead US direct-to-consumer (DTC) consumer marketing and patient engagement strategies across IBRANCE (initially 90% IBRANCE / 10% pipeline) and the BC pipeline (increasing over time).
Role Responsibilities
IBRANCE – Consumer Marketing Strategy & Execution
- Own the US IBRANCE consumer strategic/tactical plan aligned to brand objectives and LOE preparedness.
- Develop and execute DTC media strategy and integrated omnichannel program (OLV/CTV, radio, print, digital, social, search), including messaging, segmentation, audience profiling, and creative.
- Lead consumer agency efforts (manage creative/media agency partners, scopes, budgets).
- Partner with CMO/Analytics to define KPIs, monitor performance, and optimize in real time.
- Lead consumer-focused planning for IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates per FDA guidance.
Pipeline – Patient Experience Strategy & Execution (Growing Focus Over Time)
- Develop/own BC pipeline patient experience strategic/tactical plan aligned to US launch readiness (patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead; embed patient insights early.
- Shape patient support services/access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build patient engagement foundation ahead of launch.
Patient Advocacy
- Identify advocacy opportunities and partner to improve engagement/outcomes; develop programs for metastatic breast cancer patients.
Cross-Functional Leadership & Portfolio Integration
- Connect consumer/patient and HCP strategies; ensure portfolio and brand alignment.
- Contribute to strategic/tactical plans, operating plans, POA materials, leadership updates; translate competitive insights into engagement strategies.
Basic Qualifications
- Bachelor’s + 8+ years, or Master’s + 7+ years, or PhD/PharmD + 5+ years pharmaceutical industry experience.
- Significant US consumer and/or patient marketing experience including complex omnichannel programs and OPDP submissions.
- US consumer/patient marketing experience inclusive of TV; track record in launch performance/growth.
- Demonstrated consumer marketing strategy/insights, media planning/performance metrics, advanced analytics, technology leverage, and brand positioning/activation.
- Leadership/influencing, comfort with ambiguity, strong analytical and communication skills.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience; launch readiness/LOE planning.
- MBA/advanced degree; innovation/white-space agility; leading through influence.
Other Job Details / Instructions
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%; hybrid (onsite 2–3 days/week).
- Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
Compensation & Benefits (explicitly stated)
- Annual base salary: $176,600–$294,300.
- Bonus target: 20% of base salary; eligible for share-based long-term incentives.
- Benefits include 401(k) with Pfizer match and additional retirement contribution, paid vacation/holidays/personal days, caregiver/parental and medical leave, and health coverage (medical/prescription/dental/vision).