Director, Breast Cancer Patient Experience DTC Lead
Pfizer
9 days ago
Remote friendly (Cambridge, MA)
United States
Marketing
Role Responsibilities
IBRANCE – Consumer Marketing Strategy & Execution
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer media strategy and integrated omnichannel program across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative).
- Serve as Consumer Agency Lead managing creative/media agencies, scopes of work, budgets, and execution quality.
- Partner with CMO and Analytics to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning supporting IBRANCE LOE readiness.
- Lead OPDP submissions and creative updates based on FDA guidance.
Pipeline – Patient Experience Strategy & Execution (Growing)
- Develop and own BC pipeline Patient Experience strategic/tactical plan aligned to US launch readiness and future go-to-market strategy (e.g., patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead ensuring patient insights are embedded early.
- Shape patient support services and access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build patient engagement foundation ahead of launch.
Patient Advocacy
- Identify patient advocacy opportunities nationally/locally; partner to improve engagement and outcomes.
- Develop programs supporting metastatic breast cancer patients.
Cross-Functional Leadership & Portfolio Integration
- Connect consumer/patient and HCP strategies with IBRANCE and BC HCP Marketing teams.
- Align IBRANCE plans with breast cancer portfolio and brand strategies.
- Contribute to strategic/tactical plans, operating plans, POA materials, and leadership updates.
- Translate competitive landscape insights into engagement strategies; lead execution of key deliverables.
Basic Qualifications
- Bachelor’s (8+ years) OR Master’s (7+ years) OR PhD/PharmD (5+ years) in pharmaceutical industry.
- Significant US consumer and/or patient marketing experience, including complex omnichannel programs and OPDP submissions.
- US consumer/patient marketing experience including TV; track record supporting launch performance/growth.
- Strong consumer marketing strategy/insights (journey understanding, media planning & metrics, advanced analytics/attribution/ROI, technology enablement, brand positioning/activation, tailored content, testing/optimization) in competitive regulated environments.
- Strong leadership, communication, and cross-functional/agency influencing; ability to act on ambiguity.
Preferred Qualifications
- Oncology and/or breast cancer experience.
- Direct-to-Consumer (DTC) media experience.
- Launch readiness and/or LOE planning experience.
- MBA/advanced degree.
- Innovation mindset; influence without direct reporting; comfort with ambiguity and accelerated deadlines.
Application Instructions / Other Job Details
- Last date to apply: June 5th, 2026.
- Domestic travel up to ~20%; hybrid role (onsite 2–3 days/week). Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
- Compensation/Benefits (as stated): base salary range $176,600–$294,300; eligible for Global Performance Plan bonus target 20% and share-based long-term incentives; benefits include 401(k) with Pfizer matching, paid vacation/holidays/personal days, caregiver/parental and medical leave, and medical/dental/vision.
IBRANCE – Consumer Marketing Strategy & Execution
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer media strategy and integrated omnichannel program across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative).
- Serve as Consumer Agency Lead managing creative/media agencies, scopes of work, budgets, and execution quality.
- Partner with CMO and Analytics to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning supporting IBRANCE LOE readiness.
- Lead OPDP submissions and creative updates based on FDA guidance.
Pipeline – Patient Experience Strategy & Execution (Growing)
- Develop and own BC pipeline Patient Experience strategic/tactical plan aligned to US launch readiness and future go-to-market strategy (e.g., patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead ensuring patient insights are embedded early.
- Shape patient support services and access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build patient engagement foundation ahead of launch.
Patient Advocacy
- Identify patient advocacy opportunities nationally/locally; partner to improve engagement and outcomes.
- Develop programs supporting metastatic breast cancer patients.
Cross-Functional Leadership & Portfolio Integration
- Connect consumer/patient and HCP strategies with IBRANCE and BC HCP Marketing teams.
- Align IBRANCE plans with breast cancer portfolio and brand strategies.
- Contribute to strategic/tactical plans, operating plans, POA materials, and leadership updates.
- Translate competitive landscape insights into engagement strategies; lead execution of key deliverables.
Basic Qualifications
- Bachelor’s (8+ years) OR Master’s (7+ years) OR PhD/PharmD (5+ years) in pharmaceutical industry.
- Significant US consumer and/or patient marketing experience, including complex omnichannel programs and OPDP submissions.
- US consumer/patient marketing experience including TV; track record supporting launch performance/growth.
- Strong consumer marketing strategy/insights (journey understanding, media planning & metrics, advanced analytics/attribution/ROI, technology enablement, brand positioning/activation, tailored content, testing/optimization) in competitive regulated environments.
- Strong leadership, communication, and cross-functional/agency influencing; ability to act on ambiguity.
Preferred Qualifications
- Oncology and/or breast cancer experience.
- Direct-to-Consumer (DTC) media experience.
- Launch readiness and/or LOE planning experience.
- MBA/advanced degree.
- Innovation mindset; influence without direct reporting; comfort with ambiguity and accelerated deadlines.
Application Instructions / Other Job Details
- Last date to apply: June 5th, 2026.
- Domestic travel up to ~20%; hybrid role (onsite 2–3 days/week). Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
- Compensation/Benefits (as stated): base salary range $176,600–$294,300; eligible for Global Performance Plan bonus target 20% and share-based long-term incentives; benefits include 401(k) with Pfizer matching, paid vacation/holidays/personal days, caregiver/parental and medical leave, and medical/dental/vision.