Director, Breast Cancer Patient Experience DTC Lead
Pfizer
3 hours ago
Remote friendly (San Diego, CA)
United States
Marketing
Role Summary
The Director, Breast Cancer Patient Experience DTC Lead will drive best-in-class consumer marketing and patient engagement strategies across two priority assets (initially 90% IBRANCE / 10% pipeline, with increasing pipeline focus over time).
Role Responsibilities
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer omnichannel marketing strategy across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative).
- Serve as Consumer Agency Lead, managing creative/media agencies, scopes of work, budgets, and execution.
- Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning supporting IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates based on FDA guidance.
- Develop and own BC pipeline patient experience strategic/tactical plan for US launch readiness and go-to-market (patient positioning, message development, website, brochure, OPDP submission).
- Act as US Patient Experience Lead; embed patient insights early into launch planning.
- Shape patient support services and access resources.
- Coordinate with Global Marketing, Medical, Advocacy, and Corporate Affairs to build durable patient engagement foundation.
- Identify and develop patient advocacy opportunities/programs (including metastatic breast cancer).
- Ensure connectivity between consumer/patient and HCP strategies; align plans across the breast cancer portfolio; contribute to strategic/tactical plans and leadership updates.
Basic Qualifications
- Bachelor’s + 8+ years pharma experience, or Master’s + 7+ years, or PhD/PharmD + 5+ years.
- Significant US consumer/patient marketing experience, including complex omnichannel ownership and OPDP submissions.
- US TV-inclusive consumer/patient marketing experience with launch performance/growth impact.
- Strong consumer marketing strategy/insights; media planning and performance metrics; advanced analytics; technology/platform leveraging; brand governance.
- Demonstrated success in competitive, regulated environments.
- Strong leadership, communication, and cross-functional/agency influencing.
- Excellent verbal and written communication.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience; launch readiness and/or LOE planning.
- MBA or advanced degree; innovation/learning mindset.
- Influence leadership beyond direct reporting; comfort with ambiguity and accelerated deadlines.
Benefits
- Annual base salary range: $176,600.00–$294,300.00.
- Eligible for Global Performance Plan bonus target: 20% of base salary; share-based long-term incentive eligibility.
- 401(k) with Pfizer matching and additional retirement contribution; paid vacation/holiday/personal days; paid caregiver/parental and medical leave; health benefits (medical, prescription drug, dental, vision).
Application / Other Job Details
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%; hybrid role (onsite 2–3 days/week).
- Locations: NY (NYHQ), PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
The Director, Breast Cancer Patient Experience DTC Lead will drive best-in-class consumer marketing and patient engagement strategies across two priority assets (initially 90% IBRANCE / 10% pipeline, with increasing pipeline focus over time).
Role Responsibilities
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer omnichannel marketing strategy across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative).
- Serve as Consumer Agency Lead, managing creative/media agencies, scopes of work, budgets, and execution.
- Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning supporting IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates based on FDA guidance.
- Develop and own BC pipeline patient experience strategic/tactical plan for US launch readiness and go-to-market (patient positioning, message development, website, brochure, OPDP submission).
- Act as US Patient Experience Lead; embed patient insights early into launch planning.
- Shape patient support services and access resources.
- Coordinate with Global Marketing, Medical, Advocacy, and Corporate Affairs to build durable patient engagement foundation.
- Identify and develop patient advocacy opportunities/programs (including metastatic breast cancer).
- Ensure connectivity between consumer/patient and HCP strategies; align plans across the breast cancer portfolio; contribute to strategic/tactical plans and leadership updates.
Basic Qualifications
- Bachelor’s + 8+ years pharma experience, or Master’s + 7+ years, or PhD/PharmD + 5+ years.
- Significant US consumer/patient marketing experience, including complex omnichannel ownership and OPDP submissions.
- US TV-inclusive consumer/patient marketing experience with launch performance/growth impact.
- Strong consumer marketing strategy/insights; media planning and performance metrics; advanced analytics; technology/platform leveraging; brand governance.
- Demonstrated success in competitive, regulated environments.
- Strong leadership, communication, and cross-functional/agency influencing.
- Excellent verbal and written communication.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience; launch readiness and/or LOE planning.
- MBA or advanced degree; innovation/learning mindset.
- Influence leadership beyond direct reporting; comfort with ambiguity and accelerated deadlines.
Benefits
- Annual base salary range: $176,600.00–$294,300.00.
- Eligible for Global Performance Plan bonus target: 20% of base salary; share-based long-term incentive eligibility.
- 401(k) with Pfizer matching and additional retirement contribution; paid vacation/holiday/personal days; paid caregiver/parental and medical leave; health benefits (medical, prescription drug, dental, vision).
Application / Other Job Details
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%; hybrid role (onsite 2–3 days/week).
- Locations: NY (NYHQ), PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).