Director, Breast Cancer Patient Experience DTC Lead
Pfizer
9 days ago
Remote friendly (Bothell, WA)
United States
Marketing
Role Responsibilities
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer (DTC) media strategy and integrated omnichannel program across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative shoots).
- Serve as Consumer Agency Lead; manage creative/media agencies, scopes of work, budgets, and execution excellence.
- Partner with CMO and Analytics to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning in support of IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates based on latest FDA guidance.
- Develop and own BC pipeline Patient Experience strategy and tactics aligned with US launch readiness and go-to-market strategy (patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead for BC pipeline; embed patient insights early into launch planning.
- Shape patient support services and access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build a patient engagement foundation ahead of launch.
- Identify and pursue patient advocacy opportunities; develop programs supporting metastatic breast cancer patients.
- Ensure connectivity between consumer/patient and HCP strategies; align IBRANCE marketing with the portfolio and brand strategies; contribute to strategic/tactical plans and leadership updates; monitor competitive landscape; meet business planning deliverables; support franchise leadership presentations and OpEx management; lead through influence.
Basic Qualifications
- Bachelor’s degree + 8+ years pharmaceutical industry experience; OR Master’s + 7+; OR PhD/PharmD + 5+.
- Significant US consumer and/or patient marketing experience including complex omnichannel ownership and OPDP submissions.
- US consumer/patient marketing experience including TV; track record supporting launch performance/growth.
- Strong consumer marketing strategy capabilities: customer journey insights; media planning/performance metrics; advanced analytics/ROI; technology/platform leverage; brand positioning/activation/governance; tailored content across segments/channels; testing/optimization; success in competitive regulated environments.
- Strong leadership, communication, influencing skills.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience.
- Experience supporting launch readiness and/or LOE planning; MBA/advanced degree.
- Innovation mindset; lead through influence; comfortable with ambiguity; deliver under accelerated deadlines.
Application/Other Job Details
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%.
- Hybrid; onsite 2–3 days/week.
- Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).
- Own and lead the US IBRANCE consumer strategic and tactical plan aligned to brand objectives, lifecycle priorities, and LOE preparedness.
- Develop and execute direct-to-consumer (DTC) media strategy and integrated omnichannel program across OLV/CTV, radio, print, digital, social, and search (messaging, segmentation, audience profiling, creative shoots).
- Serve as Consumer Agency Lead; manage creative/media agencies, scopes of work, budgets, and execution excellence.
- Partner with CMO and Analytics to define KPIs, monitor performance, and optimize programs in real time.
- Lead consumer-focused planning in support of IBRANCE LOE readiness.
- Lead potential OPDP submissions and creative updates based on latest FDA guidance.
- Develop and own BC pipeline Patient Experience strategy and tactics aligned with US launch readiness and go-to-market strategy (patient positioning, message development, website, patient brochure, OPDP submission).
- Serve as US Patient Experience Lead for BC pipeline; embed patient insights early into launch planning.
- Shape patient support services and access resources.
- Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to build a patient engagement foundation ahead of launch.
- Identify and pursue patient advocacy opportunities; develop programs supporting metastatic breast cancer patients.
- Ensure connectivity between consumer/patient and HCP strategies; align IBRANCE marketing with the portfolio and brand strategies; contribute to strategic/tactical plans and leadership updates; monitor competitive landscape; meet business planning deliverables; support franchise leadership presentations and OpEx management; lead through influence.
Basic Qualifications
- Bachelor’s degree + 8+ years pharmaceutical industry experience; OR Master’s + 7+; OR PhD/PharmD + 5+.
- Significant US consumer and/or patient marketing experience including complex omnichannel ownership and OPDP submissions.
- US consumer/patient marketing experience including TV; track record supporting launch performance/growth.
- Strong consumer marketing strategy capabilities: customer journey insights; media planning/performance metrics; advanced analytics/ROI; technology/platform leverage; brand positioning/activation/governance; tailored content across segments/channels; testing/optimization; success in competitive regulated environments.
- Strong leadership, communication, influencing skills.
Preferred Qualifications
- Oncology and/or breast cancer experience; DTC media experience.
- Experience supporting launch readiness and/or LOE planning; MBA/advanced degree.
- Innovation mindset; lead through influence; comfortable with ambiguity; deliver under accelerated deadlines.
Application/Other Job Details
- Last date to apply: June 5, 2026.
- Domestic travel up to ~20%.
- Hybrid; onsite 2–3 days/week.
- Locations: NYHQ, PA (Collegeville), IL (Lake Forest), WA (Bothell), CA (San Diego), MA (Cambridge).