Director, Brand Team Lead, IMCO – Corneal Health & Glaucoma
AbbVie
June 27, 2026
Remote friendly (Mettawa, IL)
United States
$160,500 - $305,000 USD yearly
Marketing
Job Description
This position is responsible for developing and leading the global brand strategy for Corneal Health and Glaucoma, partnering with international markets to drive launch readiness and optimize on-market performance.
Key Responsibilities
- Provide overarching leadership and direction for marketing vision, strategies, plans, and resource investments for Corneal Health and Glaucoma franchises/functional units
- Align and lead global strategy with a “One AbbVie” mindset
- Set tone and priorities for global accountability across both therapy areas
- Prioritize and execute high-impact strategic initiatives supporting franchise objectives
- Develop and implement a portfolio optimization strategy for future growth
- Partner with operations to ensure alignment and effective cross-functional execution
- Influence internal and external stakeholders and partners
- Lead and develop direct, indirect, and cross-business teams (AbbVie Ways of Working/Talent Philosophy)
- Coach to build high-performing teams and elevate marketing skills
- Determine actions, execution, tracking, and monitoring for marketing plans
- Maintain market awareness and triangulate dynamics/constituent needs
- Formulate, adjust, and execute business plans (financial, market, and impact)
- Drive growth, market share, and penetration for both portfolios
- Recommend strategic decisions for AbbVie/franchise/brands at varying lifecycle stages
- Lead cross-functional International Brand Team (INBT) across both therapy areas
- Collaborate with Affiliates and US teams on positioning/co-positioning
- Oversee product lifecycle management
- Lead strategic planning/execution of ACE, linking brand and ACE strategies to prioritization and growth plans
Key Deliverables
- Accountable for international strategy deployment (e.g., 1-7-5 framework) as needed
- Lead and align global tactical plans with clear initiative prioritization
- Champion brand strategies within ACE planning
- Maintain cross-functional network for strategy/promotion/operational alignment
Qualifications
- Director-level marketing experience
- Expertise in strategic brand planning and franchise management
- Significant leadership experience in sales or marketing (preferably affiliate/international markets)
- Strong Ophthalmology therapeutic area understanding; Corneal Disease and/or Glaucoma experience highly preferred
Benefits (if offered in description)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k)
- Eligible for short-term incentive programs
This position is responsible for developing and leading the global brand strategy for Corneal Health and Glaucoma, partnering with international markets to drive launch readiness and optimize on-market performance.
Key Responsibilities
- Provide overarching leadership and direction for marketing vision, strategies, plans, and resource investments for Corneal Health and Glaucoma franchises/functional units
- Align and lead global strategy with a “One AbbVie” mindset
- Set tone and priorities for global accountability across both therapy areas
- Prioritize and execute high-impact strategic initiatives supporting franchise objectives
- Develop and implement a portfolio optimization strategy for future growth
- Partner with operations to ensure alignment and effective cross-functional execution
- Influence internal and external stakeholders and partners
- Lead and develop direct, indirect, and cross-business teams (AbbVie Ways of Working/Talent Philosophy)
- Coach to build high-performing teams and elevate marketing skills
- Determine actions, execution, tracking, and monitoring for marketing plans
- Maintain market awareness and triangulate dynamics/constituent needs
- Formulate, adjust, and execute business plans (financial, market, and impact)
- Drive growth, market share, and penetration for both portfolios
- Recommend strategic decisions for AbbVie/franchise/brands at varying lifecycle stages
- Lead cross-functional International Brand Team (INBT) across both therapy areas
- Collaborate with Affiliates and US teams on positioning/co-positioning
- Oversee product lifecycle management
- Lead strategic planning/execution of ACE, linking brand and ACE strategies to prioritization and growth plans
Key Deliverables
- Accountable for international strategy deployment (e.g., 1-7-5 framework) as needed
- Lead and align global tactical plans with clear initiative prioritization
- Champion brand strategies within ACE planning
- Maintain cross-functional network for strategy/promotion/operational alignment
Qualifications
- Director-level marketing experience
- Expertise in strategic brand planning and franchise management
- Significant leadership experience in sales or marketing (preferably affiliate/international markets)
- Strong Ophthalmology therapeutic area understanding; Corneal Disease and/or Glaucoma experience highly preferred
Benefits (if offered in description)
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k)
- Eligible for short-term incentive programs