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Director Bipolar Launch Lead (HCP)

Bristol Myers Squibb
September 04, 2026
Full-time
Remote friendly (Princeton, NJ)
Worldwide
Marketing
Role: Principal US commercial leader for COBENFY's bipolar disorder launch, overseeing strategic planning, market entry execution, and cross-functional collaboration. Responsibilities: translate global strategies into differentiated US brand plans, develop HCP segmentation and messaging, address launch inhibitors, and leverage cross-indication synergies with schizophrenia. Partner with Market Development and Medical Affairs to shape market strategy pre- and post-launch, ensuring alignment within the neuroscience portfolio. Requirements: BA/BS, MBA or advanced degree preferred; 8+ years in pharma/biotech commercial roles with direct experience in psychiatry, including full product launch accountability; proven ability to lead diverse, matrixed teams and develop strategic, insight-driven plans. HighValue: CNS/psychiatry, bipolar I disorder, product launch, market shaping, cross-indication strategy, US market, hybrid Princeton location, no travel specified.