Director, B2B Strategy and Solutions, Rare Disease

Role Summary

You are an experienced strategic marketer who thrives in a competitive environment to maximize patient impact and brand/portfolio potential by creating customer strategies and solutions. By integrating deep customer insights from various vantage points, internally and externally, you can craft compelling B2B value propositions that deliver brand objectives and customer needs across strategic priorities, including Health Information Technology, Financial, Operational and Employee and Patient experience within health systems. To execute these customer tailored solutions and establish long term partnerships, you collaborate across diverse cross functional teams to bring together capabilities across medical, health information technology, marketing, market access, patient advocacy and third-party vendors.

Responsibilities

• Strategy & Core Team Governance
  • Runs “Health Systems Solutions” core team inclusive of cross-functional leadership (Medical, Marketing, Legal, Compliance, and Head of Field Teams), to ensure collaboration and tactical pull through with the field
  • Liaison to portfolio marketing and medical teams to ensure collaboration and tactical pull through with the field
  • Collaborate with Business Operations and Services (analytics, training, market research) to define business priorities and support needed
  • Lead market research strategy and execution for health systems and channel partners

• EHR Expertise for Content Development and Training
  • Training field teams for health system executive engagement and EHR solutions
  • Create content, including tailored pitch decks, that will resonate with executive level leaders at key customer accounts (eg. health systems and federal customers)

• Customer-Facing Role for Account Pilots
  • Consulting field teams at start-up account pilots (customer-facing at early stages of new pilots to stand up governance and partnership agreements)
  • Lead solutions team that covers personal promotion, non-personal promotion, and B2B solutions

Qualifications

• 10+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred
• Experience working with large, organized customers (health systems, medical groups, IDNs, GPOs, etc.)
• Experience building B2B solutions
• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
• Experience with Rare Diseases preferred
• Experience working with partners such as ACHE and Becker’s Healthcare preferred
• Previous experience at EHR-solution vendor companies preferred

Skills

Education

Additional Requirements