Role Summary
Director, Ambulatory Surgery Center Strategy (Remote) for Johnson & Johnson MedTech (Electrophysiology). Lead the national ASC strategy across the United States, guiding outpatient procedural growth in support of AFib treatment. Serve as a senior leader within the US Marketing team, aligning cross-functional stakeholders and representing ASC strategy to healthcare executives and key opinion leaders.
Responsibilities
- Develop and Lead ASC Growth Strategy: Set and execute the national strategic direction for the ASC segment, balancing outpatient growth with hospital-based franchise protection.
- Cross-Enterprise Collaboration: Lead cross-functional and cross-sector partnerships to develop scalable programs, shared value models, and aligned messaging to ASC stakeholders.
- Stakeholder Engagement and Advocacy: Serve as a senior voice of the ASC customerβdevelop insights, strategic partnerships, and advocacy with physicians, administrators, IDNs, and KOLs to shape market readiness and access.
- Marketing Strategy and Execution: Oversee ASC-specific brand planning, go-to-market strategies, and integrated campaigns, ensuring alignment with core franchise priorities and evolving site-of-care dynamics.
- Team Leadership and Talent Development: Provide leadership, mentorship, and vision to internal teams and partners executing on ASC strategy; establish performance goals and foster a high-performance culture.
- Health Economics and Access Strategy: Collaborate with Health Economics & Market Access to define and communicate the economic value proposition of ASC-based procedures.
- Commercial Enablement: Guide the development of tools, training, and messaging to enable Field Sales and ASC-focused roles to drive adoption and success in outpatient environments.
- Innovation Pipeline and Insight Generation: Identify emerging trends, technologies, and procedural shifts relevant to the ASC landscape and translate them into actionable business initiatives.
Qualifications
- Required: Bachelor's degree.
- Preferred: MBA, MPH, or equivalent advanced degree.
- Required: 8β10 years of progressive experience in healthcare marketing, strategic planning, or MedTech commercial leadership.
- Required: Proven success in leading enterprise-level strategies with demonstrated impact on growth and cross-functional collaboration.
- Preferred: Deep understanding of ASC dynamics, value-based healthcare, or medical technology markets.
- Required: Strong executive presence and ability to influence senior stakeholders internally and externally.
- Required: Excellent leadership, communication, analytical, and project management skills.
- Required: Experience working in a matrixed organization with a track record of driving alignment across commercial, clinical, and market access functions.
Additional Requirements
- Willingness to travel up to 50β60%, including occasional weekends.