Director, AI Omnichannel Insights and Measurement

Company: Bristol Myers Squibb

Job Overview

The Director, AI Omnichannel Insights and Measurement will lead the design and implementation of measurement frameworks and advanced analytics solutions to drive omnichannel marketing effectiveness. This role involves developing analytics strategies that integrate data across healthcare professionals, patients, and stakeholders globally, and identifying a global measurement roadmap including AI and Gen AI investments.

Responsibilities

• Provide thought leadership on AI technologies.
• Guide data science product development.
• Collaborate with cross-functional teams.
• Apply advanced analytics methods.

Requirements

• 8+ years of experience in marketing analytics within the pharmaceutical or healthcare sectors.
• Proven expertise in AI/ML and omnichannel measurement.