Director, Access and Experience Marketing

Responsibilities:
- Lead the development and execution of insight-driven HCP and Patient promotional efforts for patient support, REMS, and market access.
- Partner with promotional agency and market research vendors to deliver on-strategy, on-time projects; manage agency budget for cost-effective delivery.
- Collaborate with customer facing colleagues, Treatment Experience, and Global Value Access & Distribution (GVAD) to identify and address business-critical opportunities supporting patient access to therapy.
- Coordinate with the Omni-channel marketing lead to optimize the customer engagement ecosystem.
- Develop and track metrics to measure and ensure success of marketing/promotional programs.
- Partner with market research and analytics to develop customer insights for decision-making.
- Liaise with Legal, Regulatory, and Compliance to execute brand tactics efficiently and compliantly.

Qualifications:
- Bachelor’s Degree required; MBA preferred.
- 10–12 years of pharmaceutical marketing or relevant experience required.
- Previous experience in Rare Disease or Cardiology preferred.
- Strong functional knowledge of payer coverage, patient support programs and/or ETASU REMS programs a plus.
- Strategic thinking to translate customer insights into actionable marketing strategy.
- Strong analytical/critical thinking; proactive, solution-oriented mindset.
- Proven self-starter; able to work independently across multiple projects.
- Ability to collaborate across functions and align on strategy/execution.
- In-depth familiarity with pharmaceutical manufacturer compliance requirements, including HIPAA and federal regulations.

Work/Travel:
- Hybrid; 3 days in office required. ~25% travel.